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Sales Channels Research

  • MicroScope – April 2022: Can life ever really be simple for partners?

    Sponsored by: MicroScope

    In this issue, discover whether simplifying programmes and interactions with partners is achievable, and what barriers stand in the way for vendors looking to make life easier. Also read about why reskilling in a post-pandemic world is key to boosting industry, and learn about what to expect from the manufacturing sphere over the next year

  • MicroScope – November 2021: Scaling the skills shortage

    Sponsored by: MicroScope

    Navigating the challenges of retaining talent is an increasing concern for the channel, with many professionals set to change jobs – discover why this is and how big of a problem the industry faces. Also read about the increase in demand for anything as a service, and why exactly the channel keeps enduring through the years

  • MicroScope – October 2021: Choosing a channel career

    Sponsored by: MicroScope

    In this issue, we explore whether more partners equals better business, and take a closer look at how IT consumption is changing thanks to subscription services. Also read a special feature looking into whether the channel offers good prospects for school-leavers hoping to start on a career path that could make a difference

  • Intent Data: It’s Becoming a Key Ingredient for Revenue Growth

    Sponsored by: TechTarget

    A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • The Science of Cross-Sell and Upsell

    Sponsored by: TechTarget

    Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

  • Sales Loves Priority Engine: Millions of Pipe in 10 Minutes

    Sponsored by: TechTarget

    Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.

  • SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

    Sponsored by: TechTarget

    Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

  • How ISRs Improved Sales Appointment Rates by 19X

    Sponsored by: TechTarget

    Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.

  • Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders

    Sponsored by: TechTarget

    The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.

  • Media Consumption Study 2017 UKI Infographic

    Sponsored by: ComputerWeekly.com

    The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

  • Media Consumption Study 2017 UKI

    Sponsored by: ComputerWeekly.com

    The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Mobility Services 101

    Sponsored by: SearchITChannel.com

    If you are struggling to deliver managed mobility services, this guide is meant to help. We offer insight into the challenges of delivering managed mobility services, the managed mobility market and the benefits of partnering with EMM vendors.

  • Online Christmas Shopping Recap Report 2014

    Sponsored by: IBM

    This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.

  • 5 Tips to Sell Faster, Easier

    Sponsored by: Oracle Corporation

    Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.

  • 3 Funnel Points for Successful Lead Management

    Sponsored by: Harte Hanks

    Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.

  • Social Media: The New Frontier

    Sponsored by: SearchITChannel.com

    This handbook examines social media-related opportunities for channel professionals, with discussions on social media platforms for business, integration, professional services and regulatory compliance concerns.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act-On Software

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • 5 Secrets: Build Your Sales Pipeline and Keep it Growing

    Sponsored by: Salesforce

    In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.

  • How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem

    Sponsored by: JonERP

    In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

  • Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions

    Sponsored by: ConnectWise

    This resource explores selling solutions for IT service providers. Learn about what a Pain Chain is, how it works, and how to use it as a successful sales strategy. When used correctly, the Pain Chain becomes a useful tool that can help strengthen your relationship with your clients.

  • MicroScope Seminar: How to Succeed in Managed Services

    Sponsored by: Kaseya International Limited

    Access this essential resource to discover the top reasons why managed service providers (MSPs) should embrace end-point management and learn how to achieve breakthrough success in the IT managed services business

  • Channel Strategies Ezine: June 2011

    Sponsored by: SearchITChannel.com

    This Ezine features actionable information on technologies and sales tactics.  Read on for expert advice on how resellers are using iPads to generate extra revenue, new opportunities with BPOS Suite, and how to navigate the vendor merger and acquisition binge.

  • Intel Technology Provider

    Sponsored by: Intel

    Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.

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