CRM Research
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Case Study: KFC POS System Serves Great Service
Sponsored by: ToshibaKFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
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Revamp Retail Transactions with Omni-Channel Technology
Sponsored by: ToshibaRead this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
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Marketing Automation Software Buying Considerations
Sponsored by: Act-On SoftwareIn this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
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Improve Customer Experience through Personalization
Sponsored by: Hewlett Packard EnterpriseIn this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
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Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
Sponsored by: IBMIn this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.
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3-2-1 Contact: The Call Center in a Multichannel World
Sponsored by: TechTarget Customer ExperienceIn this e-book, discover how new technologies are making agents' lives easier. Learn how mobile apps are changing how agents interact with customers – and how some companies are integrating mobile CRM with the contact center. Plus, find out about the pitfalls companies can encounter when the contact center is on social media and how to avoid them.
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Forging a CEM Strategy That Can Power Commerce
Sponsored by: TechTarget Customer ExperienceThis three-part expert guide focuses on the steps to take to engage customers in the ever-growing e-commerce industry. Inside, discover the 6 key factors that can make or break a customer's shopping experience.
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Social Media: A Unified Strategy for Success
Sponsored by: HootsuiteIn order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
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Social Media in Government: 5 Key Considerations
Sponsored by: HootsuiteGovernment agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
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Social Media Education: The New Edge for Success
Sponsored by: HootsuiteDid you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies? However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
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5 Ways Marketing Automation Can Optimize & Grow Your Business
Sponsored by: Act-On SoftwareMany marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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Best Practices For Setting Up a Lead Nurturing Program
Sponsored by: Act-On SoftwareIn this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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Best Practices for a Lead Management Strategy
Sponsored by: Act-On SoftwareWell-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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Turning Insight Into Action: The Journey to Social Media Intelligence
Sponsored by: HootsuiteSocial media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
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SYSPRO Espresso - Mobile Solution
Sponsored by: SysproThis white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
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The Journey to Smarter Commerce: Your Customer in Context
Sponsored by: IBMTwo of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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Social, integrated sales performance management is the key to future success
Sponsored by: Oracle CorporationIn this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.
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Delight & Engage Customers with Mobile APIs
Sponsored by: Intel® ServicesRead this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.
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6 Best Practices for Creating a Content Marketing Strategy
Sponsored by: Act-On SoftwareA content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
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Top 4 marketing skills for optimum success
Sponsored by: IBMThe right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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Understanding the Millennials
Sponsored by: SDLIn this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
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Make the most of customer interactions in the contact center
Sponsored by: Calabrio, Inc.In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
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Seven Ways to Make the First Mile of Business Smarter
Sponsored by: Kofax, Inc.Explore this game-changing white paper to uncover the seven ways to make the first mile of business interactions smarter.
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Three Tips for Measuring Voice in the Sea of Big Data
Sponsored by: Calabrio, Inc.This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
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The First Mile - Business Critical Real Time Customer Interactions
Sponsored by: Kofax, Inc.In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
