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Customer Data Management Research

  • AI & Automation: Turning data into insights

    Sponsored by: ComputerWeekly.com

    In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.

  • September ezine: Thinking digital in the world of storage

    Sponsored by: MicroScope

    The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry

  • Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.

  • MicroScope: Steering IT in the right direction

    Sponsored by: MicroScope

    An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.

  • Focus: Analytics & data-driven insights

    Sponsored by: ComputerWeekly.com

    In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.

  • Managing Customer Data in the GDPR Era

    Sponsored by: GearsDesign

    Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.

  • Creating a Positive Customer Experience with 15 Steps

    Sponsored by: ConvergeOne

    Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.

  • Create and implement an all-purpose multichannel contact center

    Sponsored by: ConvergeOne

    Find out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.

  • Customer analytics techniques boost sales and service strategies

    Sponsored by: SearchCRM

    In this expert handbook, learn how cutting-edge companies are applying rapidly evolving analytics tools to find more prospective customers and better improve their experiences after the initial sale. Plus, discover more about the human factors that not even new analytics can replace.

  • The Salesforce Analytics Cloud: Challenges, Benefits, & Uses

    Sponsored by: Salesforce.com

    Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.

  • The Salesforce Wave Analytics Platform: An Overview

    Sponsored by: Salesforce.com

    In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.

  • Good Data Governance Programs: Why the Urgency?

    Sponsored by: SearchDataManagement

    Companies aren't gaining enough value from big data. That's why there's a greater need to establish data handling policies and procedures that only good data governance programs can provide. Explore good use vs. abuse of customer data (Wells Fargo, Target, and Bank of America), 4 data governance concerns and best practices, and much more.

  • Improve The Customer Experience Through New Technology, Better Insights

    Sponsored by: Zendesk

    In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

  • Why Retailers Are Implementing Unified Platforms

    Sponsored by: Adyen

    More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.

  • E-Commerce Technologies & Trends Changing the Customer Experience

    Sponsored by: Adyen

    When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

  • How Omnichannel Data is at the Core of New Commerce Offerings

    Sponsored by: Adyen

    Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Analysts Tackle Digital Transformation, CX Struggles

    Sponsored by: Dell EMC and Intel®

    Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.

  • How Automated Contact Services Help One Health Center Reduce Missed Appointments

    Sponsored by: Microsoft

    In this e-guide, discover how to improve communication between contact center agents and customers by integrating an automated contact service.

  • Is Online Video Chat the Path to a Personalized Customer Experience?

    Sponsored by: BoldChat - LogMeIn

    In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.

  • Reaching New Heights In Omnichannel Customer Service

    Sponsored by: BoldChat - LogMeIn

    Today's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.

  • Key Pros and Cons of Salesforce Sales Cloud

    Sponsored by: Salesforce

    In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.

  • Can Salesforce Einstein Catch the next AI Wave?

    Sponsored by: Salesforce

    Condemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.

  • New Salesforce Feature Aimed to Improve Data Accuracy

    Sponsored by: Salesforce

    In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

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