Customer Data Management Research
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Improve The Customer Experience Through New Technology, Better Insights
Sponsored by: ZendeskIn the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
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Why Retailers Are Implementing Unified Platforms
Sponsored by: AdyenMore than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
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E-Commerce Technologies & Trends Changing the Customer Experience
Sponsored by: AdyenWhen it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.
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How Omnichannel Data is at the Core of New Commerce Offerings
Sponsored by: AdyenMost companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.
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Creating Personalized Experiences with Real-Time Insights for CEM
Sponsored by: OpenTextCreating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
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Analysts Tackle Digital Transformation, CX Struggles
Sponsored by: Dell EMC and Intel®Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.
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How Automated Contact Services Help One Health Center Reduce Missed Appointments
Sponsored by: MicrosoftIn this e-guide, discover how to improve communication between contact center agents and customers by integrating an automated contact service.
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Is Online Video Chat the Path to a Personalized Customer Experience?
Sponsored by: BoldChat - LogMeInIn this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.
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Reaching New Heights In Omnichannel Customer Service
Sponsored by: BoldChat - LogMeInToday's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.
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Key Pros and Cons of Salesforce Sales Cloud
Sponsored by: SalesforceIn this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
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Can Salesforce Einstein Catch the next AI Wave?
Sponsored by: SalesforceCondemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.
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New Salesforce Feature Aimed to Improve Data Accuracy
Sponsored by: SalesforceIn this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
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Data Analytics Maps Positive Customer Journeys
Sponsored by: TechTarget Customer ExperienceAmid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
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How to Optimize Your Master Data Management Strategy
Sponsored by: IBMThis expert e-guide explores an integrated approach to master data management (MDM) that incorporates an enterprise data governance program. Inside, you'll find out how to optimize your data quality strategy and learn how to garner business support for your MDM initiative.
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Customer Experience Analytics: Delivering More Personalized Customer Service
Sponsored by: zendesk (bime by)In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
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CRM Survival Guide
Sponsored by: bpm'onlineAs with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.
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How to Determine the Best CRM Software for Your Organization
Sponsored by: bpm'onlineIt's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.
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Social Media Monitoring Long on Promise, Short on Results
Sponsored by: TechTarget Content ManagementEvery company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
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Service Cloud Brings Intuitive UI to Customer Service and Support
Sponsored by: Salesforce.comCall center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
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Improving Customer Service with Knowledge Management Systems
Sponsored by: Salesforce.comCustomer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
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Improving Omnichannel Customer Service with Salesforce IoT Cloud
Sponsored by: Salesforce.comRead our interview with Larry Robinson, senior VP of product management for the Service Cloud at Salesforce, in which he discusses the importance of creating a solid customer experience and agent productivity. He also talks about how Salesforce expects to deliver that with Salesforce IoT Cloud.
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Service Cloud: New Capabilities Aiming to Unify Fragmented CEM
Sponsored by: Salesforce.comDid you know that 61% of consumers must interact with a company on multiple channels to resolve a customer service issue? And did you also know that Salesforce has brought new capabilities to Service Cloud, aiming to help unify fragmented customer journeys? View this guide to learn about them, it's pricing and availability.
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How Predictive Marketing Analytics Can Improve Your Customers' Journey And Increase Sales
Sponsored by: TechTarget Customer ExperiencePredictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.
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Customer experience strategy hinges on insight from analytics
Sponsored by: [24]7.aiThe key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
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Omnichannel customer experience takes aim at information silos
Sponsored by: [24]7 Customer, Inc.Omnichannel customer experience strategies break down data silos that have held back multichannel strategies. Read on to learn how to view different channels as part of the bigger picture, gauge your companies investments in each channel, and how the omnichannel approach is presenting a shift in how we think about customer experience management.
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