Customer Data Management White Papers
-
Comparing CRM to CX
Sponsored by: TechTarget ComputerWeekly.comCXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
-
A Computer Weekly buyer's guide to customer and employee experience management
Sponsored by: TechTarget ComputerWeekly.comBusinesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.
-
Digital Experience platforms intensify customer engagement programmes
Sponsored by: TechTarget ComputerWeekly.comDigital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
-
Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
-
Customer analytics in APAC: trends and best practices
Sponsored by: TechTarget ComputerWeekly.comIn this e-guide, learn how organisations in the APAC region are harnessing the potential of analytics and what the future of analytics looks like from an application development and self-service perspective.
-
CW Innovation Awards: SIA taps blockchain for loyalty app
Sponsored by: TechTarget ComputerWeekly.comIn this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.
-
CW Innovation Awards: Flybuys cranks up cloud for service efficiency
Sponsored by: TechTarget ComputerWeekly.comIn this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.
-
Computer Weekly – 12 May 2020: Will the NHS's Covid-19 contact-tracing app work?
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, we get the expert reaction to find out if the NHS contact-tracing app will work. Staying close to clients is crucial through lockdown – we look at the importance of customer experience management. And one CIO explains how he implemented a digital transformation plan in two weeks. Read the issue now.
-
An Introduction to ABM Scoring
Sponsored by: TechTargetDownload this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
-
March ezine: Making tracks to SD-WAN growth
Sponsored by: MicroScopeSD-WAN is a technology on the rise and there are clearly plenty of channel opportunities out there for those that get a firm grip on deployment and installation
-
AI & Automation: Turning data into insights
Sponsored by: TechTarget ComputerWeekly.comIn this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.
-
September ezine: Thinking digital in the world of storage
Sponsored by: MicroScopeThe full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry
-
Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
-
MicroScope: Steering IT in the right direction
Sponsored by: MicroScopeAn issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.
-
Focus: Analytics & data-driven insights
Sponsored by: TechTarget ComputerWeekly.comIn this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.
-
Why Master Data Management is Critical to the Modern Customer Data Platform
Sponsored by: Deloitte Consulting LLPMaster data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
-
CSM Essentials Guide: Advanced self-service platforms open new customer frontiers
Sponsored by: ServiceNowGartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms
-
Managing Customer Data in the GDPR Era
Sponsored by: GearsDesignDownload this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
-
Creating a Positive Customer Experience with 15 Steps
Sponsored by: ConvergeOneExplore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
-
Create and implement an all-purpose multichannel contact center
Sponsored by: ConvergeOneFind out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.
-
Customer analytics techniques boost sales and service strategies
Sponsored by: TechTarget Customer ExperienceIn this expert handbook, learn how cutting-edge companies are applying rapidly evolving analytics tools to find more prospective customers and better improve their experiences after the initial sale. Plus, discover more about the human factors that not even new analytics can replace.
-
The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
Sponsored by: Salesforce.comInside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
-
The Salesforce Wave Analytics Platform: An Overview
Sponsored by: Salesforce.comIn this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
-
Good Data Governance Programs: Why the Urgency?
Sponsored by: TechTarget Data ManagementCompanies aren't gaining enough value from big data. That's why there's a greater need to establish data handling policies and procedures that only good data governance programs can provide. Explore good use vs. abuse of customer data (Wells Fargo, Target, and Bank of America), 4 data governance concerns and best practices, and much more.
-
Improve The Customer Experience Through New Technology, Better Insights
Sponsored by: ZendeskIn the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.
