Customer Data Management Research
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Creative Strategies Yield Greater Customer Insight
Sponsored by: TechTarget Customer ExperienceTo improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers. Discover how to plug the holes in your business' customer experience strategy.
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Departmental Specialization Needed With Analytics
Sponsored by: TechTarget Business AnalyticsThis three-part handbook examines BI and analytics deployments for different functional units in organizations with advice on how to make your program work. First, learn about how BI functions when geared towards sales and marketing, before turning towards a customer service approach. Finally, read about how analytics can help with asset protection
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Predictive Analytics: Forecast the Future of Sales
Sponsored by: TechTarget Customer ExperienceLearn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
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Context-Aware Tech Senses, Responds to Customer Needs
Sponsored by: TechTarget Content ManagementThis expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
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Salesforce Wave Yet to Reach Crest
Sponsored by: TechTarget Business AnalyticsSalesforce's Wave Analytics Cloud has yet to crash into a large consumer base, but the platform might be gaining ground on wider adoption.
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Popular Technologies Enrich Customer Experience Strategies
Sponsored by: TechTarget Customer ExperienceThis expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
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CRM System vs. Spreadsheets for Managing Client Information
Sponsored by: InsightlyThis expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
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Reaching New Heights in Omnichannel Customer Service
Sponsored by: ZendeskThis e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.
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Mobile CRM: Conquering the Data Integration Challenge
Sponsored by: MicrosoftWithout an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
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Driving multichannel engagement with the voice of the customer
Sponsored by: Oracle CorporationIn this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
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The Business Benefits of Managing Cyber Risk and Minimizing Unnecessary Data
Sponsored by: UnitedLexCyber risk management is becoming an increasingly important area of concern as company directors' realize the limitations of insurance. How can you address this risk and instill confidence in your customer engagement? Find out how to enhance your cyber risk management using 4 key strategies.
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Assessing the Benefits of Social and Cloud-Based CRM Tools
Sponsored by: MicrosoftDo the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.
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How In-App Analytics put the "User" in "User Experience"
Sponsored by: Hewlett Packard EnterpriseIn the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
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CRM Analytics: How to Make the Most of Customer Data
Sponsored by: TechTarget Customer ExperienceThe right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
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5 Questions Every Marketing Department Should Be Able to Answer
Sponsored by: Salesforce.comAccess this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
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Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
Sponsored by: IBMAccess this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
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Companies Mine Personal Info to Tailor the Customer Experience
Sponsored by: TechTarget Customer ExperienceCompanies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.
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Raise Your Sales IQ: Tapping Into Data to Bolster Sales
Sponsored by: TechTarget Data ManagementIn this issue of Business Information, our experts reveal the power of sales intelligence tools and give examples of top performing sales pitches and ideas for building your sales pipeline.
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4 Ways to Improve Your Mobile and Social CRM
Sponsored by: TechTarget Customer ExperienceThis expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
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Computer Weekly – 26 May 2015: Microservices and DevOps are changing software development
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, we talk to Hailo about its software development approach, which sees the taxi app use microservices and DevOps techniques. We hear from users of OpenStack, the open source cloud software, about how they are building digital businesses. And our buyer's guide looks at customer experience management. Read the issue now.
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Seeking the Elusive 360-Degree View of Customer Experience
Sponsored by: TechTarget Customer ExperienceDiscover how your organization can unlock old siloed customer data to deliver the experiences your customers crave from a single unified CRM platform. Hear from experts Ashley Smith, Banafsheh Ghassemi, and Danny Estrada in this essential guide to learn about unified CRM platforms.
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Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
Sponsored by: IBMThis white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
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How Companies Know Which Customers Will Buy—And Who Will Buy More
Sponsored by: TechTarget Customer ExperienceThis expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
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Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
Sponsored by: MicrosoftThis brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
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Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
Sponsored by: MuleSoftThis white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
