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Customer Data Management Research

  • Leveraging real-time data for hyper-personalized customer interactions to drive business value

    Sponsored by: SAS + Intel + Trask

    Join this webinar sponsored by SAS, Intel, and Trask to understand how to achieve this highly sought-after AI-driven hyper-personalization with a one-to-many engagement model that enables mass 1:1 personalization.

  • Comparing CRM to CX

    Sponsored by: TechTarget ComputerWeekly.com

    CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.

  • A Computer Weekly buyer's guide to customer and employee experience management

    Sponsored by: TechTarget ComputerWeekly.com

    Businesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.

  • Digital Experience platforms intensify customer engagement programmes

    Sponsored by: TechTarget ComputerWeekly.com

    Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.

  • Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.

  • Customer analytics in APAC: trends and best practices

    Sponsored by: TechTarget ComputerWeekly.com

    In this e-guide, learn how organisations in the APAC region are harnessing the potential of analytics and what the future of analytics looks like from an application development and self-service perspective.

  • CW Innovation Awards: SIA taps blockchain for loyalty app

    Sponsored by: TechTarget ComputerWeekly.com

    In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.

  • CW Innovation Awards: Flybuys cranks up cloud for service efficiency

    Sponsored by: TechTarget ComputerWeekly.com

    In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.

  • Webinar: Who You Gonna Call?

    Sponsored by: Informa TechTarget

    Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.

  • Computer Weekly – 12 May 2020: Will the NHS's Covid-19 contact-tracing app work?

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, we get the expert reaction to find out if the NHS contact-tracing app will work. Staying close to clients is crucial through lockdown – we look at the importance of customer experience management. And one CIO explains how he implemented a digital transformation plan in two weeks. Read the issue now.

  • An Introduction to ABM Scoring

    Sponsored by: Informa TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • March ezine: Making tracks to SD-WAN growth

    Sponsored by: MicroScope

    SD-WAN is a technology on the rise and there are clearly plenty of channel opportunities out there for those that get a firm grip on deployment and installation

  • AI & Automation: Turning data into insights

    Sponsored by: TechTarget ComputerWeekly.com

    In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.

  • September ezine: Thinking digital in the world of storage

    Sponsored by: MicroScope

    The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry

  • Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.

  • MicroScope: Steering IT in the right direction

    Sponsored by: MicroScope

    An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.

  • Focus: Analytics & data-driven insights

    Sponsored by: TechTarget ComputerWeekly.com

    In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.

  • Infor CRM Epiphany for Insurance

    Sponsored by: Infor CRM

    The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business.

  • Infor CRM Epiphany For Consumer Products

    Sponsored by: Infor CRM

    Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.

  • Infor CRM Epiphany for Hospitality

    Sponsored by: Infor CRM

    Infor CRM Epiphany for Hospitality provides the integrated marketing, customer service, and analytics capabilities hotels, casinos, and other hospitality companies need to deliver exceptional service at every touch point.

  • Self-Service That Really Serves

    Sponsored by: Oracle Corporation

    To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

  • Let Customer Feedback Do the Driving

    Sponsored by: SPSS Inc. Worldwide Headquarters

    As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.

  • Enhancing the Customer Experience with Loyalty Management

    Sponsored by: SAP America, Inc.

    By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.

  • Leaning IT : Applying the Principle of "Pull" to Scale Agile Teams

    Sponsored by: Rally Software

    Is your organization ready for this Agile "means to an end" or is Agile adoption inadvertently creating a classic "fix that fails?" Can Agile truly work at the Program level? This white paper is based on actual experiences of professionals who helped steer many of the largest Agile implementations done over the last five years.

  • Data Breach Case Study: Heartland Payment Systems

    Sponsored by: Sourcefire

    Read this case study to learn how Sourcefire's solutions can help top credit and debit card processors, as well as companies completing far fewer online transactions, in protecting sensitive customer data from cybercriminals.

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