All Research Sponsored By:Informa TechTarget
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How Does Your Sales Development Program Measure Up?
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
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Connecting the Dots: Using Data to Drive GTM Teams' Impact
For tips for harnessing the power of intent data, check out this webcast featuring insights from marketing and sales leaders at TechTarget, Secureworks and more.
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Leveraging Intent Data to Make Your Sales Game Stronger-EMEA
In this webinar, explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach, and engage buyers with a competitive edge.
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A Musicologist's Take on Better-Orchestrated Target Account Programs
To help you better orchestrate your organization’s target account program, in this webinar TechTarget’s CMO joins a musicologist, who is also the Co-CEO of Mediafly, for a discussion. Watch now to unlock their insights.
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Supercharging ABM with the Right Data and Intelligence-EMEA
Yes, there’s no shortage of information about ABM out there. But even though ABM content abounds, there are still valuable insights left for you to discover about the topic, such as the power of data-driven ABM. Tune into this webcast to access tips for leveraging intent data in your ABM strategy from a TechTarget leader.
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Expert Discussion: What is Real Intent Data and What is It Good For?
For a lesson on purchase intent data and the value that it can deliver for your organization, check out this webinar featuring TechTarget’s CMO and G2’s VP of Revenue Marketing.
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Maximizing Intent Data and Its Impact on GTM Teams
To improve their GTM strategy, many organizations have leveraged intent data. Why, and how? Find answers in this webinar, which features insights from marketing experts from TechTarget, Xcitium and Alation.
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Using Intent Data to Align to Today’s Tech Buyer Journey
To thrive in today’s IT market, you need to understand how IT buyer behavior has changed dramatically. In this webinar, experts from TechTarget and Enterprise Strategy Group explore changes in buyer behavior and how leveraging intent data can enable businesses to successfully engage technology decision-makers. Watch now to unlock these insights.
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Successfully Managing an Evolving and Growing Ecosystem
As your ecosystem evolves and grows, so must your management. To unlock best practices for approaching that evolution, check out this episode of “Partner Marketing Visionaries.”
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Pitfalls and Wins in Using Generative AI in Your Marketing Tactics
Leveraging generative AI in your marketing efforts can present both challenges and successes. To learn about those outcomes, tune into this webcast for insights from TechTarget’s SVP of Audience Operations.
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Leading Your Way to Better Demand Capture
Before you can fine-tune how you leverage leads in your marketing endeavors, first you need to understand the different types of leads. For a lesson on the major lead categories, tune into this webinar, which features insights from TechTarget’s CMO and Vice President of Demand and Integrated Solutions.
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Harnessing Content to Strengthen your Go-to-Market
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together?
To understand the connections between RevOps and ABM, check out this webinar, which features insights from John Steinert, CMO of TechTarget, and Karen Steele, Founder of Alloy.
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Last-Mile Personalization: Intent Insights and Sales Outreach
To consider how intent data can empower SDR teams with effective personalization, three marketing experts from TechTarget met up for a discussion. Access their insights in this webcast.
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Insights and Intelligence: Atlassian’s Approach to ABM
To shine a light on Atlassian’s approach to ABM, three ABM professionals from the software company gathered for a discussion with TechTarget’s VP of Customer Enablement & Data Strategy. Tune into the webcast to unlock their insights.
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The MQL is Dead: Why and How to Focus on Buying Groups
In this webcast, Terry Flaherty, VP and Principal Analyst at Forrester, explains what The Beatles’ lyrics reveal about marketing qualified leads (MQLs).
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Data-Driven Sales Motions: Maximizing Every Touch
In this webcast, leaders from TechTarget, Databricks and Airtable discuss how sales leaders can improve sales activity by leveraging data. But what data should they leverage, and how should they use it? Watch now to unlock answers.
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High Impact Sales and Marketing Collaboration
In this webcast, Samantha Stone, the founder and CMO of The Marketing Advisory Network, maps out how sales and marketing teams can collaborate in high-impact ways. Watch now to unlock these insights.
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The Intersection of Product, Field and Partner Marketing
To learn about where Product, Field and Partner Marketing intersect, tune into this episode of TechTarget’s “Partner Marketing Visionaries.”
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Tech Investors and Operators: Navigating Economic Headwinds
Check out this episode of “Tech Investors and Operators” to access a discussion between leaders from TechTarget and Scale Venture Partners about navigating economic headwinds.
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Navigating IT Budgets Amid Market Uncertainty
Tap into this infographic to explore highlights from TechTarget’s “2023 IT Priorities Study,” such as a list of five initiatives that are most important to today’s IT buyers.
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Tech Investors and Operators: You Can Learn a Lot from a Pre-"Series A" VC
In this episode of “Tech Investors and Operators,” which features the insights of leaders from TechTarget and Companyon Ventures, discover what your organization can learn from focusing your VC on pre-Series A.
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Cultivate a PMM Capability that Helps Optimize Your Entire GTM
How can your organization transform “alignment” from a buzzword into a performance-driving strategy? Review this TechTarget e-book to unlock Forrester’s framework for planning and activating GTM alignment.
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Intent Monitoring for Strategic Purposes
In this webcast, Rebecca Kitchens, President of TechTarget, considers questions like “How can marketers look at intent data differently in order to enhance their GTM strategies?” Watch now to unlock answers.
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Last-Mile Personalization: Using Intent Insights for SDR Outreach
17% of sales development representatives (SDRs) have been achieving 90% or higher attainment, according to a TechTarget and Tenbound study. So, how can SDRs improve their outreach? Dig into this TechTarget e-book to discover why relevant personalization is the key.