All Research Sponsored By:TechTarget
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Leading Your Way to Better Demand Capture
Before you can fine-tune how you leverage leads in your marketing endeavors, first you need to understand the different types of leads. For a lesson on the major lead categories, tune into this webinar, which features insights from TechTarget’s CMO and Vice President of Demand and Integrated Solutions.
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Harnessing Content to Strengthen your Go-to-Market
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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Real Impact from Intent Data in 2023
Along with highlighting changing buyer behaviors, in this webcast Forrester Principal Analyst Malachi Threadgill breaks down the opportunities that a comprehensive intent strategy can provide for B2B marketers. View now to access these insights.
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How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together?
To understand the connections between RevOps and ABM, check out this webinar, which features insights from John Steinert, CMO of TechTarget, and Karen Steele, Founder of Alloy.
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Last-Mile Personalization: Intent Insights and Sales Outreach
To consider how intent data can empower SDR teams with effective personalization, three marketing experts from TechTarget met up for a discussion. Access their insights in this webcast.
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Insights and Intelligence: Atlassian’s Approach to ABM
To shine a light on Atlassian’s approach to ABM, three ABM professionals from the software company gathered for a discussion with TechTarget’s VP of Customer Enablement & Data Strategy. Tune into the webcast to unlock their insights.
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Data-Driven Sales Motions: Maximizing Every Touch
In this webcast, leaders from TechTarget, Databricks and Airtable discuss how sales leaders can improve sales activity by leveraging data. But what data should they leverage, and how should they use it? Watch now to unlock answers.
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The MQL is Dead: Why and How to Focus on Buying Groups
In this webcast, Terry Flaherty, VP and Principal Analyst at Forrester, explains what The Beatles’ lyrics reveal about marketing qualified leads (MQLs).
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High Impact Sales and Marketing Collaboration
In this webcast, Samantha Stone, the founder and CMO of The Marketing Advisory Network, maps out how sales and marketing teams can collaborate in high-impact ways. Watch now to unlock these insights.
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The Intersection of Product, Field and Partner Marketing
To learn about where Product, Field and Partner Marketing intersect, tune into this episode of TechTarget’s “Partner Marketing Visionaries.”
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Tech Investors and Operators: Navigating Economic Headwinds
Check out this episode of “Tech Investors and Operators” to access a discussion between leaders from TechTarget and Scale Venture Partners about navigating economic headwinds.
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Navigating IT Budgets Amid Market Uncertainty
Tap into this infographic to explore highlights from TechTarget’s “2023 IT Priorities Study,” such as a list of five initiatives that are most important to today’s IT buyers.
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Tech Investors and Operators: You Can Learn a Lot from a Pre-"Series A" VC
In this episode of “Tech Investors and Operators,” which features the insights of leaders from TechTarget and Companyon Ventures, discover what your organization can learn from focusing your VC on pre-Series A.
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Cultivate a PMM Capability that Helps Optimize Your Entire GTM
How can your organization transform “alignment” from a buzzword into a performance-driving strategy? Review this TechTarget e-book to unlock Forrester’s framework for planning and activating GTM alignment.
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Intent Monitoring for Strategic Purposes
In this webcast, Rebecca Kitchens, President of TechTarget, considers questions like “How can marketers look at intent data differently in order to enhance their GTM strategies?” Watch now to unlock answers.
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Last-Mile Personalization: Using Intent Insights for SDR Outreach
17% of sales development representatives (SDRs) have been achieving 90% or higher attainment, according to a TechTarget and Tenbound study. So, how can SDRs improve their outreach? Dig into this TechTarget e-book to discover why relevant personalization is the key.
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Tech Investors and Operators: Moving Forward from the "SaaSacre"
How can businesses move forward from 2022’s “SaaSacre”? To find out, two leaders from TechTarget spoke with Janelle Teng, originator of the term “SaaSacre” and VP of Bessemer Venture Partners. Watch this episode of Tech Investors and Operators to unlock the insightful discussion.
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The Art of ABM Planning: Tapping into Intent and Technographics
Check out this webcast to hear from leaders from TechTarget and HG Insights about tapping into intent and technographics to level up ABM planning.
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Changing IT Budgets and Spending in Europe
Featuring insights from TechTarget’s 2023 IT Priorities Study, this infographic explores what’s driving IT spending in Europe, how organizations are prioritizing spending needs and how B2B marketers can help their organizations get ahead of the competition.
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Effective Content Distribution in a Competitive Digital World
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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The Modern IT Buyer’s Research Journey
One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so. Review this TechTarget infographic to access findings about IT buying behavior.
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Aligning to European IT Priorities to Drive Buyer Engagement
44% of businesses in EMEA plan to increase IT spending in 2023, according to TechTarget’s research. So, how can IT sellers take advantage of these prospects? By forming their marketing and sales strategies around IT buyers’ priorities. Learn about those priorities in this e-book.
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Marketing Fails and Fixes Content for Lead Generation
Check out this webcast to hear from TechTarget marketing experts about strategies for, and the challenges of, creating content for lead generation.
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Strategies to Support Channel Marketing Programs in EMEA
In this webcast, channel experts from TechTarget, e92plus and ThousandEyes illuminate the state of channel in EMEA and provide strategies for supporting channel marketing programs in that region. Watch now to unlock the insightful discussion.
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Employing Your Content as a Digital Sales Rep
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content. So, for your organization to make a list, your digital content has to pop. Download this infographic by TechTarget to unlock tips for crafting standout digital content.