All Research Sponsored By:TechTarget
-
How To Build, Scale & Evolve The Modern Data-Driven Demand Gen Engine
In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
-
Intent Data, Big Picture : What Really Matters and Why?
In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.
-
Are Marketing & Sales Leaving Millions on the Table? (Replay)
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
-
Crawl, Walk, Run
Tune into this TechTarget webinar to learn how to crawl, walk, and finally run with intent data; discover the different types of purchase intent data, compare the vendors who provide them, and find out what solution is best for your organization.
-
Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
-
Adapting to the Speed of Change Six strategic habits to adopt in your sales and marketing planning
In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match
-
Using Data to Take the Guesswork Out of Content Planning
In this infographic, explore how to use data to shape an effective content plan – from what data sources to use to best practices.
-
IT Marketer vs IT pro webinar recording
Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.
-
Verizon ABM with Intent: Front Line Success at Scale
Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.
-
Accelerating Strategic Account Revenue with Intent Data
Tune in to this TechTarget webinar to explore how forward-thinking sales teams can use high-quality intent data to deliver significant revenue growth in key accounts.
-
Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
In this TechTarget infographic, take a look at the 3 leading challenges impacting SDR performance, and how organizations can turn their situation around.
-
Evolving Persona Thinking to Win More Business (Replay)
Tune into this TechTarget webinar for expert insight into how persona thinking should inform marketing and sales execution as customer decision-making processes continue to evolve and expand.
-
Tethering Brand and Buyer Differentiating Your Brand in an Evolving B2B Environment
Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.
-
2022 Media Consumption Study 3
In this TechTarget infographic, tap into insights regarding how digitally-fatigued IT professionals are when conducting buying research online, and how there is still a huge opportunity for marketers to engage IT buyers digitally.
-
2022 Media Consumption Study 5
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.
-
ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana (Replay)
Tune into this webinar as the CMOs of TechTarget and Hushly examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs
-
ABM Reality Aligning & Enabling Your SDRs for Better B2B Marketing & Sales (Replay)
Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.
-
2022 Media Consumption Study 4
Discover in this infographic the insights on IT buyers’ content preferences from around EMEA, with a brand-new component this year – ‘marketer perception vs buyer reality’.
-
2022 Media Consumption Study 2
In this TechTarget infographic, take a deep dive into buyers’ attitudes towards attending in-person events, including their motivations why they would be inclined to attend, and the secrets to attracting them to your event.
-
Billion Dollar Blindness (Replay)
Tune in to this TechTarget webinar to learn how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
-
Case Study How 8x8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
Discover in this case study how, by working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities.
-
Capitalizing on ABM Engagement: Measure and Optimize
Tune into this TechTarget webinar to learn how to break down content and ABM metrics to help your team reach baseline goals, and how to optimize the impact of your webinar series.
-
Content Marketing Infographic Refocus Your Content Engaging IT buyers in a digital-first buying environment
Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
-
Like Tetris for B2B: How to Win in the Building Demand Game
In this webinar, take a dive into how to build your game plan for B2B ROI success within your demand generation strategy, and learn how to cultivate the ability quickly react when you get a 'block' that isn’t going to fit!
-
Fails and Fixes: Unpacking Account Based Marketing
Tune into this TechTarget webinar to unpack the state of ABM today, including the common implementation pitfalls to avoid and the fixes to help reach ABM success faster.