All Research Sponsored By:TechTarget
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Warm Up Your Winners
Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.
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How Citrix Leverages Intent & Multi-Layered Engagement to Innovate in Its ABM Programs
In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
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What Is Great Content for Buyers and Why’s It So Hard?
This e-book, “What Is Great Content for Buyers and Why’s It So Hard?” explains why great content is so important, what makes for greatness, why that’s so hard, and how your team can get there. Download your copy to get started.
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USING INTENT DATA TO POWER MORE FULLY INTEGRATED ABM
82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
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Is Bad Outreach Killing Your Business?
While there are now more total touches across a buyer’s journey, there’s also been a reduction in the time available for meaningful sales interaction. In this infographic, explore how—by acknowledging the problem and implementing real intent data—your high-velocity teams can eliminate bad touches and realize the benefits of more relevant outreach.
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The Frightening Realities of Your SDR Program ... and What to Do About Them
To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.
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Customer-Centric Growth in a Shapeshifting Cybersecurity Market
Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.
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Password Security Guidelines
In this expert guide to Password Security Guidelines, learn how you can keep your enterprise safe by improving your password policies today. We ask you to participate in our Security Market Research Program to receive a free download of the guide.
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Implementing a Zero-Trust Approach to Network Security
Implementing zero trust requires creating detailed policies and devising certain "hoops" through which those wanting access to critical infrastructure must jump. Not an easy task. Luckily, searchSecurity is here to help. Participate in our IAM research program for access to our guide, Implementing a Zero-Trust Approach to Network Security.
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Is Bad Outreach Killing Your Business?
There are many ways an opportunity can go sour—in some cases it’s out of Sales’ hands. But other times, it’s caused at least partly by bad interaction. Buyers identified 6 behaviors that are “immediate killers”. Discover the 6 here.
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Resource Library
Join Jon Brown, VP & Publisher of Market Insights at TechTarget, as he explores how AI, automation, hybrid cloud, remote work, edge computing, and enhanced security impact systems management solutions buyers—and how they’re responding. Tune in to the conversation here.
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Bridging the Engagement Gap for Sales
When it comes to identifying and unifying buyers, tech sellers face an uphill battle. The recent acceleration of virtual selling has only amplified their pain. Read on to learn how Sales and Marketing organizations can better identify and bring buying teams together so sellers can more effectively engage their target accounts.
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The B2B Buyer Persona Framework
In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.
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Delivering On The Promise Of Intent
The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. Now, companies are trying purchase intent data but are unsure of how to adjust or optimize effectively to deliver better results faster. Watch this webinar to learn how to address these challenges head-on.
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Introducing The Insights-Driven Targeting Spectrum
In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.
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Assigning Buying Groups Using Standard Functionality In Sales Force Automation Systems
B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.
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Security in the supply chain: Lessons learned from SolarWinds
Explore some of the key lessons we've learned from SolarWinds, and tips for applying them to your supply chain, in our expert guide—which you can download after a brief survey.
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Account-Based Selling: A Foundation
In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.
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2021 DevOps Pulse Survey Results
This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.
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Buying Group Service-Level Agreements 101: Defining What To Pass Between Revenue Engine Teams
In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).
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Growing Sales Revenue Using High-Value Offers for ABM Engagement
In this e-book, explore how, through a shift in thinking and close collaboration between teams, Sales and Marketing together can develop High-Value Offers (HVO) to deliver stronger, more impactful engagement with the accounts that matter most.
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The Evolving Role of Strategic IT Leaders
In this webinar, join Director of Market Insights Susan Smith as she shares an update on CIO trends, plus a deep dive into IT leaders’ responses to TechTarget’s 2021 IT Priorities and Media Consumption surveys. Watch here.
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Practical Ways to Turbocharge Marketing and Sales with Intent Data
Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.
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Achieving Channel Growth by Recruiting Influential MSPs
Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.
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Digital Demand Generation
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.