The Art of ABM Planning: Tapping Into Intent and Technographics

How can organizations set their ABM strategies apart? One way to do so is by tapping into intent and technographics.

In this webcast, Jillian Coffin, TechTarget’s SVP, and Matt Hogan, HG Insights’ VP of Growth Marketing, delve into that strategy, considering:

Three common ABM challenges
The GTM revolution
How to leverage technographics to determine your TAM and ICP
And more

Tune in to access these leaders’ insights.

Vendor:: TechTarget
Posted:: Aug 10, 2023
Published:: Aug 10, 2023
Format:: HTML
Type:: BrightTALK Webinar

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