The Modern IT Buyer’s Research Journey

One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so.

For example, the average length of a buyer’s research journey is 7.5 months, according to a study by TechTarget.

Review this infographic to access more findings about IT buying behavior.

Vendor:: Informa TechTarget
Posted:: Jun 22, 2023
Published:: Jun 22, 2023
Format:: HTML
Type:: Infographic

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