Data-driven Sales Motions: Maximizing Every Touch

To improve sales activity, sales leaders can leverage data. But what data should they leverage, and how should they use it?

To answer these questions, TechTarget’s SVP of Global Acquisition Sales, Bill Henry, connected with Databricks’ Jules Gsell and Airtable’s Chris Kovalcik to examine:

Noteworthy changes in buyer behavior
The expertise that buyers want sales reps to be able to provide in their first interaction
Ways to make marketing efforts consistent and personalized

Watch this webcast to access these insights.

Vendor:: TechTarget
Posted:: Aug 17, 2023
Published:: Aug 17, 2023
Format:: HTML
Type:: BrightTALK Webinar

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