Crafting digital content that B2B buyers want
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content.
So, for your organization to make a list, your digital content has to pop. But how? This infographic by TechTarget explores steps you can take to tailor your content to buyers’ top desires.
Download the resource to discover:
- What type of content buyers want
- When they want it
- Where they want to find it
- And more