Leads 101: Types, Attributes, and Second-Party Intent in Focus

Before you can fine-tune how you leverage leads in your marketing endeavors, first you need to understand the different types of leads.

In this webinar, two marketing experts from TechTarget, John Steinert, CMO, and Kristin Prosowski, Vice President of Demand and Integrated Solutions, break down the major lead categories and discuss:

How to ensure maximum lead signals by engaging buyers in many channels
How false positives and false negatives occur in lead generation
And much more

Tune in to access these insights.

Vendor:: Informa TechTarget
Posted:: Aug 22, 2023
Published:: Aug 22, 2023
Format:: HTML
Type:: BrightTALK Webinar

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