Insights and Intelligence: Atlassian’s Approach to ABM

“Our mission is to unleash the potential of every team,” Atlassian’s Head of Global ABM, Helana Zhang, explains. And to support that mission, Atlassian leverages ABM.

So, what does Atlassian’s approach to ABM look like, and what lessons has the software company learned?

To answer these questions, Zhang and two other ABM professionals from Atlassian – Preethi Ramanath, Enterprise ABM Team Lead, and Mary Souza, Senior Manager of Marketing Operations – gathered for a discussion with TechTarget’s VP of Customer Enablement & Data Strategy, Dara Such.

Tune in to unlock their insightful conversation.

Vendor:: Informa TechTarget
Posted:: Aug 18, 2023
Published:: Aug 18, 2023
Format:: HTML
Type:: BrightTALK Webinar

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