Last-mile Personalization: Intent Insights and Sales Outreach
To consider how intent data can empower SDR teams with effective personalization, three marketing experts from TechTarget met up for a discussion:
- Olivia Dassler, Senior Director of Marketing Programs
- Renee Tily, VP of Sales Enablement
- Brian Dowling, Senior Vice President of Inside Sales
In their conversation, the leaders explore the common challenges that today’s SDRs encounter, why last-mile personalization is both difficult and important, examples of poor personalization tactics, and much more.
Watch now to access these insights.