Transforming SDRs into Personalization Engines

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To consider how intent data can empower SDR teams with effective personalization, three marketing experts from TechTarget met up for a discussion:

  • Olivia Dassler, Senior Director of Marketing Programs
  • Renee Tily, VP of Sales Enablement
  • Brian Dowling, Senior Vice President of Inside Sales

In their conversation, the leaders explore the common challenges that today’s SDRs encounter, why last-mile personalization is both difficult and important, examples of poor personalization tactics, and much more.

Watch now to access these insights.

Vendor:
Informa TechTarget
Premiered:
Aug 18, 2023
Format:
HTML
Type:
Webcast
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