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CRM Software Research

  • 10 Best Practices for Integrating Your Customer Data

    Sponsored by: TIBCO

    In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.

  • Owner’s Manual for the Modern Demand Gen Engine

    Sponsored by: TechTarget

    Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.

  • Partnering to Accelerate Results

    Sponsored by: TechTarget

    Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.

  • Inside Sales: It’s Time to Bury Your Cold Contact List

    Sponsored by: TechTarget

    It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Decoding ABM: Simple data-driven strategies for successful ABM

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • Real-time analytics possible fuel for post Covid pandemic growth

    Sponsored by: TechTarget ComputerWeekly.com

    Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • 2020 Media Consumption Series Infographic Pack

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • Digital experience focus broadens to encompass employees

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

  • Third-party marketing automation vs. native CRM tools

    Sponsored by: TechTarget ComputerWeekly.com

    Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.

  • Infographic: 2019 Europe IT Priorities - Business Applications

    Sponsored by: TechTarget ComputerWeekly.com

    In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.

  • Real-time analytics possible fuel for post Covid pandemic growth

    Sponsored by: TechTarget ComputerWeekly.com

    Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • 2020 Media Consumption Series Infographic

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • Digital experience focus broadens to encompass employees

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

  • CSM Essentials Guide: Advanced self-service platforms open new customer frontiers

    Sponsored by: ServiceNow

    Gartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms

  • Customer service technologies revolutionize CX engagements

    Sponsored by: ServiceNow

    Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service

  • The long march of S/4 Hana

    Sponsored by: TechTarget ComputerWeekly.com

    S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • Patient Engagement in Healthcare

    Sponsored by: ServiceNow

    Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.

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