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Everything we know about demand generation is changing — at least, that’s how it feels some days.

The channels are shifting significantly, so it’s more important than ever to get the fundamentals solid.

Download this e-book to learn how to build a modern demand gen strategy that scales with your business to accelerate the pipeline and increase win rates by:

  • Documenting your ideal customer profile
  • Auditing and measuring your demand generation success
  • Establishing organizational alignment
  • Improving lead scoring accuracy
  • And more
Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Mar 12, 2020
Format:
PDF
Type:
eBook

This resource is no longer available.