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CRM Best Practices Research

  • ESRI Ensures a Single, Seamless Conversation with Customers Across All Channels

    Sponsored by: Genesys

    This case study reveals how Esri, a leading provider of GIS mapping software, redesigned the overall customer service experience in order to better support changing customer demands and improve interactions across all channels.

  • UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence

    Sponsored by: Genesys

    Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.

  • ICBC Builds Cutting-edge Contact Center as Part of their Customer-Centric Strategy

    Sponsored by: Genesys

    This case study reveals how Canadian insurer ICBC built a flexible, cutting-edge contact center as a key part of its customer-centric strategy, enabling the company to improve routing flexibility, increase customer satisfaction, and more.

  • Webcast: Unlocking New Insights and Opportunities with Big Data

    Sponsored by: IBM

    In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.

  • Loss from Legacy Call Center Infrastructure

    Sponsored by: Genesys

    Is your legacy call center infrastructure limiting your organization's ability to increase efficiencies, reduce costs, and raise productivity? What's the true cost of a legacy call center? Answer these questions now by consulting this exclusive infographic.

  • Harnessing Social Media to Boost the Bottom Line

    Sponsored by: TechTarget Customer Experience

    Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.

  • 5 Ways to Optimize Your Workforce for Customer Contact in a Social Marketplace

    Sponsored by: Aspect

    This white paper discusses how workforce, quality and performance management capabilities provide practical business processes and tools for effective staffing, monitoring, reporting, evaluation and coaching.

  • Building CEM Expertise for Business Value

    Sponsored by: Genesys

    In this expert e-guide, discover why the contact center should play a more pivotal role in customer experience management, and learn how to merge siloed processes to create a more cohesive customer experience.

  • Websites are Dead. Long Live Digital Presence

    Sponsored by: Limelight Networks, Inc.

    In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.

  • IBM Social Business Adoption QuickStart

    Sponsored by: IBM

    Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way.

  • Secrets to a Successful CRM Technology Upgrade

    Sponsored by: TechTarget Customer Experience

    Uncover tips to ensure CRM data migrations go smoothly, and explore how proper planning, data profiling, and data quality checks can help you achieve a cost-effective CRM upgrade.

  • Playtech HP Service Health Analyzer delivers predictive analytics

    Sponsored by: HP Inc

    Playtech is a world leader in the gaming industry, and they require uninterrupted high quality service in order to ensure business success. The ability to detect problems with performance is of the utmost importance to Playtech. View this resource to learn how this company delivered predictive analytics effectively.

  • The Future of Lead Management: A Step-by-Step Guide

    Sponsored by: LeadLife Solutions

    In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.

  • 2016 Gartner Magic Quadrant for the CRM Customer Engagement Center

    Sponsored by: Salesforce

    Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.

  • Using Marketing Automation to Increase Your ROI on CRM

    Sponsored by: Marketo

    Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.

  • Driving Revenue Through CRM Integration

    Sponsored by: Marketo

    In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.

  • Mobile Devices Reshaping the Customer Experience: Learn how a mobility strategy can drive innovation and add a competitive edge to your contact center

    Sponsored by: Avaya

    This resource details the opportunities that mobility presents for contact centers, and offers guidance to help you weave these opportunities into a strategy that empowers you to capitalize on mobile benefits and sharpen your competitive edge.

  • Seven Trends Driving Effectiveness in the Contact Center

    Sponsored by: Avaya

    Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.

  • Overhauling a Legacy Contact Center: Starting Steps

    Sponsored by: Five9

    Overhauling legacy contact center technology is often costly and time-consuming, but it doesn't have to be. This expert e-guide offers advice on deciding when it's time to upgrade your contact center, making the business case for an overhaul, and important change management considerations.

  • Cost-Saving Tips for Contact Centers

    Sponsored by: Five9

    For service organizations looking to cut costs, the contact center is the go-to department, seeing as it often has high staffing counts within the company. Check out this expert e-guide to learn how you can effectively identify opportunities and decrease spending in your contact center, without sacrificing customer experience.

  • Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans

    Sponsored by: WebTrends

    With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

  • Taking Control with Marketing Optimization

    Sponsored by: WebTrends

    Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

  • Nine Real-World Results from Testing and Targeting

    Sponsored by: WebTrends

    In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

  • Anticipate, engage and deliver exceptional web experiences

    Sponsored by: IBM

    View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.

  • What Customers Want From Their Mobile Apps

    Sponsored by: TechTarget Customer Experience

    In this expert e-zine, discover two key areas of app development in today's mobile climate: delivering quality mobile customer service, and uniting front-end and back-end functionality. Also included is a case study of a mobile app that delivered user-oriented, ultra-simple service with outstanding results.

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