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Building CEM Expertise for Business Value

Building CEM Expertise for Business Value

You may have heard the term "customer experience management (CEM)" quite often, but did you know that according to a 2012 report, only 7% of North American companies have a strong grasp of CEM? One explanation for this may be that many organizations still view the contact center as a cost center, not as a strategic resource.

In this expert e-guide, discover why the contact center should play a more pivotal role in customer experience management, and learn how to merge siloed processes to create a more cohesive customer experience. Read on for an in-depth look at topics such as:

Contact center management and leadership
Distributing customer intelligence
The future of CEM for successful companies
And more

Vendor:: Genesys
Posted:: 26 Aug 2013
Published:: 26 Aug 2013
Format:: PDF
Length:: 16 Page(s)
Type:: eGuide
Language:: English

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