All Research Sponsored By:TechTarget
-
Stop, Collaborate and Listen Bringing Marketing and Sales Teams Together
Watch the session to join Jat Hayer, TechTarget SVP of Sales in EMEA, and Andrew Milne, Secureworks Senior Director of Marketing, in solving an age-old problem—marketing and sales misalignment—and investigate how leaders from both sales and marketing should work collaboratively to resolve it.
-
Intent Data and ROI: How to Measure It and Drive It Through the Roof
“We found that the number one challenge in the area of intent data that our customers have,” explains TechTarget’s Chief Product Officer, “is really being able to understand buyer priorities and interest areas in practical ways to enable better prospect and customer conversations.” To learn how to address that obstacle, view this webinar.
-
Secrets of Successful Intent Adoption: Insights from Customer Success Superstars
When leveraging intent data in marketing and sales strategies, how can you set your organization up for success? Discover tips and secrets for doing so in this webinar, which features four Customer Success leaders from TechTarget.
-
Tools, Training and Enablement: How to Maximize Your Revenue Potential
To synchronize people, processes and technology and yield more revenue, sales leaders must use all available resources to maximize the potential of every seller. Tune into this BrightTALK webinar to learn how you can boost sales performance through tools, training, and enablement.
-
Activating Real Intent for Better Marketing Results
How can intent data drive better marketing results? To unlock an answer, view this webinar featuring Senior Account Director of Strategic Sales at TechTarget, Julia DePalma, and Senior Director of Growth Marketing at Fortinet, Martin Lindsay.
-
What’s After Omnichannel? How to Think Holistically About Performance
How should marketers look beyond omnichannel, and why should they? In this webinar, CMO of TechTarget, John Steinert, and Co-founder of Terminus and CEO of GTM Partners, Sangram Vajre, answer these questions and more. For insights that can help you level up your marketing strategy, tune in now to the illuminating discussion.
-
Understanding and Leveraging the 3 Phases of Intent-Based Value Delivery
For introductions to the three phases of intent-based value delivery and how to leverage those phases, check out this webinar featuring insights from CMO of TechTarget, John Steinert, and two leaders from Demandbase.
-
3 Ways AI is Revolutionizing B2B Sales
The emergence of generative AI, fueled by precision intent data and other data sources, promises to raise sales and increase productivity in dramatic ways. Join Tech Target and guest speaker, Forrester Principal Analyst Seth Marrs as he describes key areas where he sees AI-driven driving change for sellers, buyers and their companies alike.
-
Using Data to Get B2B Sellers Back on Track
Many sellers have struggled to pivot their tactics to address changes in how buyers are doing business. Tap into this infographic to gain insights from recent survey results from TechTarget’s enterprise technology customers to learn where B2B sellers are struggling and how data can help them overcome challenges in engaging and converting buyers.
-
Demand Evolution: From Leads with Problems to Teams with Projects
Revenue development was conceived as a way to leverage one-to-many capabilities into more productive opportunity discovery. To learn from a leader who’s broken through, join TechTarget CMO John Steinert as he speaks with Michael Brown, head of Reltio’s Global Revenue Development organization.
-
3 Data-Driven Tips to Get Buyers to Love Your Emails
IT buyers receive a lot of emails. So, how can you craft emails that stand apart from the rest and drive deeper engagement? Discover three data-driven recommendations in this infographic by TechTarget.
-
Content, Context and the AI-Driven Future
To unlock guidance for leveraging AI across your B2B tech company’s GTM strategy, tune into this webcast featuring TechTarget’s President, Rebecca Kitchens.
-
From ECM to Content Services: How and Why to Make the Move
Many organizations are making the shift to content services platforms, as it creates a digital workplace, making files accessible to employees both inside and outside the office. But how exactly do you make the daunting move from on-prem to the cloud? Find out in this guide, which you can access after a brief survey.
-
Get Off the MQL Hamster Wheel. Get On with Winning Deals.
To learn why and how to shift away from Marketing Qualified Leads (MQLs) and evolve your business’s revenue engine, read this e-book that features insights from Forrester VP and Principal Analyst Terry Flaherty.
-
A Short End-to-End Guide to ABM Engagement
To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.
-
How Does Your Sales Development Program Measure Up?
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
-
Connecting the Dots: Using Data to Drive GTM Teams' Impact
For tips for harnessing the power of intent data, check out this webcast featuring insights from marketing and sales leaders at TechTarget, Secureworks and more.
-
Leveraging Intent Data to Make Your Sales Game Stronger-EMEA
In this webinar, explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach, and engage buyers with a competitive edge.
-
A Musicologist's Take on Better-Orchestrated Target Account Programs
To help you better orchestrate your organization’s target account program, in this webinar TechTarget’s CMO joins a musicologist, who is also the Co-CEO of Mediafly, for a discussion. Watch now to unlock their insights.
-
Supercharging ABM with the Right Data and Intelligence-EMEA
Yes, there’s no shortage of information about ABM out there. But even though ABM content abounds, there are still valuable insights left for you to discover about the topic, such as the power of data-driven ABM. Tune into this webcast to access tips for leveraging intent data in your ABM strategy from a TechTarget leader.
-
Expert Discussion: What is Real Intent Data and What is It Good For?
For a lesson on purchase intent data and the value that it can deliver for your organization, check out this webinar featuring TechTarget’s CMO and G2’s VP of Revenue Marketing.
-
Maximizing Intent Data and Its Impact on GTM Teams
To improve their GTM strategy, many organizations have leveraged intent data. Why, and how? Find answers in this webinar, which features insights from marketing experts from TechTarget, Xcitium and Alation.
-
Using Intent Data to Align to Today’s Tech Buyer Journey
To thrive in today’s IT market, you need to understand how IT buyer behavior has changed dramatically. In this webinar, experts from TechTarget and Enterprise Strategy Group explore changes in buyer behavior and how leveraging intent data can enable businesses to successfully engage technology decision-makers. Watch now to unlock these insights.
-
Successfully Managing an Evolving and Growing Ecosystem
As your ecosystem evolves and grows, so must your management. To unlock best practices for approaching that evolution, check out this episode of “Partner Marketing Visionaries.”
-
Pitfalls and Wins in Using Generative AI in Your Marketing Tactics
Leveraging generative AI in your marketing efforts can present both challenges and successes. To learn about those outcomes, tune into this webcast for insights from TechTarget’s SVP of Audience Operations.