Smart Ways to Leverage B2B Buyer Intent Data
To “do more with less,” marketers need access to high-quality data. “But what kind of data is high quality?” you may be wondering.
In this webinar, three subject-matter experts – CMO of TechTarget, John Steinert, Head of GTM Thought Leadership at Demandbase, Chris Moody, and General Manager of Advertising at Demandbase, Gareth Noonan – explore the quality and power of B2B buyer intent data.
To discover the three phases of intent-based value delivery, and to unlock guidance for leveraging those phases, watch now.