Maximizing Intent Data and Its Impact on GTM Teams

To improve their GTM strategy, many organizations have leveraged intent data. Why, and how?

Along with answering those questions, in this webinar three marketing experts – Annie Matthews, TechTarget’s SVP of Sales, Tamye Oshman, Xcitium’s VP of Channel Marketing, and Nicole Kimmick, Alation’s Director of Account Based Marketing – consider:

The successes that intent data can deliver for marketing teams
How to establish trust with sales leadership
Ways to use intent data for marketing nurture
And much more

Tune in to unlock this insightful discussion.

Vendor:: Informa TechTarget
Posted:: Aug 24, 2023
Published:: Aug 24, 2023
Format:: HTML
Type:: BrightTALK Webinar

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