Activating real intent for better marketing results
To drive better marketing results, many organizations have harnessed the power of intent data.
So, what kind of results can doing so deliver? And how should you consider leveraging intent data at your own business?
In this webinar, Senior Account Director of Strategic Sales at TechTarget, Julia DePalma, and Senior Director of Growth Marketing at Fortinet, Martin Lindsay, answer these questions.
View now to unlock their insightful conversation, which explores:
- How the structure of a team can impact GTM
- The importance of curiosity
- And more