A Musicologist's Take on Target Account Programs

Key to ABM’s efficacy are the revenue team components of target account strategies. Because of this, organizations are pressed to better orchestrate their target account programs. But how can they accomplish that goal?

In this webinar, TechTarget’s CMO, John Steinert, joins Dr. Mary Shea, musicologist and Co-CEO of Mediafly, for a discussion on the topic. The two trace Shea’s career trajectory – from classical oboist to car salesperson to Co-CEO – and consider why aligning marketing actions to revenue is so important.

Watch now to unlock the insightful conversation.

Vendor:: Informa TechTarget
Posted:: Aug 26, 2023
Published:: Aug 26, 2023
Format:: HTML
Type:: BrightTALK Webinar

Already a Bitpipe member? Log in here

Download this BrightTALK Webinar!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.