Using Intent Data to Align to Today’s Tech Buyer Journey

To thrive in today’s IT market, you need to understand how IT buyer behavior has changed dramatically.

Enter TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study, which analyzes survey results from over 700 technology decision-makers.

In this webinar, Katie Graybeal, TechTarget’s VP of Market Insights, and Jon Brown, Senior Analyst at Enterprise Strategy Group, break down the findings, which include:

Where buyers are conducting research
Which messages in ABM outreach are most resonant
How leveraging intent data can help businesses engage buyers
And more

Watch now to unlock these insights.

Vendor:: Informa TechTarget
Posted:: Aug 24, 2023
Published:: Aug 24, 2023
Format:: HTML
Type:: BrightTALK Webinar

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