Top Intent Data Obstacles – and How to Overcome Them

“We found that the number one challenge in the area of intent data that our customers have,” explains Chief Product Officer at TechTarget, Andy Briney, “is really being able to understand buyer priorities and interest areas in practical ways to enable better prospect and customer conversations.”

So, how should customers (and your own organization) address that obstacle? This webinar, featuring Briney and two other TechTarget leaders – Senior Solutions Engineer, Mark Tarro, and Senior Director of Product Management, Kyle Donley – presents guidance.

View now to learn about:

Developing more actionable datasets with your intent data
Why, and how to, leverage marketing automation for your ABM lists
And more

Vendor:: Informa TechTarget
Posted:: Nov 4, 2023
Published:: Nov 4, 2023
Format:: HTML
Type:: BrightTALK Webinar

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