Web Analytics Research
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Choose a Branding Agency: 5 Social Media Questions You Need to Ask
Sponsored by: Oracle CorporationThe following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
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Increase Your Web Performance Now
Sponsored by: Limelight Networks, Inc.The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
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Social Media Meets Analytics: A Roadmap to Customer Insight
Sponsored by: Oracle CorporationThe following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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A Practical Guide to Java Success with Crafter CMS
Sponsored by: Crafter Software_Rivet LogicThe following e-book introduces and thoroughly explains how to master the craft of Java-based, CMS driven websites and applications.
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Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website
Sponsored by: GeoTrust, Inc.This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
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The ROI of Mobile WCM
Sponsored by: EktronThis e-guide, brought to you by SearchContentManagement, provides an expert Q & A addressing the mobile impact on WCM, along with tips for achieving clear-cut ROI.
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Executive Brief: OpenText Web Experience Management
Sponsored by: OpenTextBuilding and maintaining a comprehensive website has recently become a primary area of focus for many organizations. This white paper outlines expectations and what you need to create a compelling and meaningful conversation between website, brand and user across a myriad of devices and platforms.
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Unlock the Value of Social Media Data
Sponsored by: Hewlett Packard EnterpriseSocial media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Mobile, Social, Analytics Offer Promise but Demand New Metrics
Sponsored by: IBMA successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies. This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
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For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task
Sponsored by: IBMSocial media analytics can help you gain valuable insights into your business, but it can also be a waste if not implemented properly. Read this expert e-guide to learn about the typical pitfalls of companies when deploying a social media analytics program and get advice on how to avoid them.
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ROI, Budgets Prevent Companies' Embrace of Social Media Analytics
Sponsored by: IBMMany companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
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Using Social Media Monitoring Tools Starts with Business Connections
Sponsored by: IBMThis expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.
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The Human Face of Big Data: Data Driven
Sponsored by: TechTarget ComputerWeekly.comSoftware engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
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Presentation Transcript: Learn How Bango Meets Their Big Data Challenge
Sponsored by: Infobright, Inc.This presentation transcript explains the growth in unstructured and machine-generated data, and addresses the fact that database technology has not been able to keep up. Learn how web analytics tools don't always work and about emerging technologies created to deal with aspects of big data.
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Web Analytics for a Digital World: Tips and Tricks for an Effective Strategy
Sponsored by: Infobright, Inc.The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.
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The Social-Powered Enterprise
Sponsored by: Salesforce.comThis e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
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The Social Sales Revolution
Sponsored by: Salesforce.comThis e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
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The Current State of Business Analytics: Where Do We Go From Here?
Sponsored by: SASIn this study, gain insight into the current state of business analytics in today's organizations
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Interactive Marketing eBook: It’s all about the Journey
Sponsored by: TechTarget Customer ExperienceNo matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
Sponsored by: Unica Corporation - An IBM CompanyIn this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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The Shortcut Guide to Assuring Website Performance through External Web Monitoring
Sponsored by: Neustar®Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process.
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Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS
Sponsored by: myDIALS Inc.This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.
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E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
Sponsored by: Infor CRMIn this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
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Tips from the Trade – Competing on Web Analytics
Sponsored by: SASThe online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
