Customer Retention Research
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Four Effective Service Strategies that Drive Brand Advocacy
Sponsored by: Oracle CorporationThis paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
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Optimizing Your Return on Customer Attention with Oracle RTD
Sponsored by: Oracle CorporationRead this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
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Deliver Extraordinary Customer Experience
Sponsored by: Oracle CorporationOrganizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
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Why Deliver Extraordinary Customer Service?
Sponsored by: Oracle CorporationOrganizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
Sponsored by: Oracle CorporationThe longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
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15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
Sponsored by: MarketTools, Inc.What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
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Web User Experience: Common Indicators for Business and IT Collaboration
Sponsored by: Dell SoftwareThis paper discusses how to bridge the gap in user experience management (UEM) between business stakeholders and IT by helping each group better understand both perspectives on the user experience. It describes the most common UEM indicators and what they mean to both the business and IT.
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Taking Action on Analytics: Using data for customer loyalty and retention
Sponsored by: InforIn this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
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Continuous Customer Dialogues
Sponsored by: InforThe need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.
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Virtual + Physical = Hybrid Events: Best Practices for Creating Compelling, Innovative Hybrid Events
Sponsored by: INXPOThis whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more.
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The Definitive Guide to Lead Nurturing
Sponsored by: MarketoThe goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
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Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
Sponsored by: SASBusinesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
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Deliver Robust Products at Reduced Cost by Linking Model-Driven Software Testing to Quality Management
Sponsored by: IBMYour customers expect the highest quality in the products you deliver. Discover how a comprehensive, integrated, automated requirements centric model and code based test environment managed with an extensible quality management system can increase market acceptance, ensure customer loyalty and deliver superior outcomes.
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Intel Technology Provider
Sponsored by: IntelDesigned for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.
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SAP Customer Relationship Management (SAP CRM) Multimedia Presentations
Sponsored by: SAP America, Inc.These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage.
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Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins
Sponsored by: SAP America, Inc.CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.
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Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit
Sponsored by: SAP America, Inc.Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.
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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case
Sponsored by: TechTarget Customer ExperienceMarketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
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Eight Essential Steps: Moving the Contact Center Beyond Operational Efficiency to Business Effectiveness
Sponsored by: AspectThis paper explains how to move the contact center beyond operational efficiency to business effectiveness and provides best practices employed by businesses that already operate their contact centers as profit centers and touching on the technology that makes it possible. Read on to learn how to transform your contact center into a profit center.
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Integrated vs. Unified: Five Reasons Why Contact Centers Must Get Unified
Sponsored by: AspectThis paper presents the main differences between integrated and unified contact centers, and gives five reasons why it is imperative for contact centers to adapt a unified solution. Read on to learn how adopting such a solution can increase productivity, decrease costs, and enhance the customer experience, thereby increasing customer loyalty.
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Seven Things to Consider When Developing a Unified Communications (UC) Strategy
Sponsored by: AspectUC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment.
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Making the Back Office Pay: Measuring and Increasing Productivity while Reducing Costs
Sponsored by: AspectUnderstanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling.
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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
Sponsored by: SASRead this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
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Tips from the Trade - Competing on Web Analytics
Sponsored by: SASHow can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
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Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer
Sponsored by: SASBusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. This paper reviews a portion of the research and provides analysis and insights on the topic of business analytics.