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Customer Retention White Papers

  • CW Innovation Awards: SIA taps blockchain for loyalty app

    Sponsored by: TechTarget ComputerWeekly.com

    In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.

  • 2020 Media Consumption Series Infographic Pack

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • Top 10 retail technology stories of 2019

    Sponsored by: TechTarget ComputerWeekly.com

    Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • CRM Evolves Towards Digital Customer Engagement

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

  • Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic

    Sponsored by: TechTarget ComputerWeekly.com

    The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.

  • 2020 Media Consumption Series Infographic

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • Why Master Data Management is Critical to the Modern Customer Data Platform

    Sponsored by: Deloitte Consulting LLP

    Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • Achieve CX Optimization with Call Center Transformation

    Sponsored by: Squelch

    In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.

  • AI, ML and CX: A Match Made for ROI

    Sponsored by: Vitria Technology, Inc.

    Customer experience (CX) represents the majority of AI business value through 2020, according to Gartner. Read this e-guide to learn the many different ways AI can change how customers interact with your business.

  • Transforming Customer Support with Artificial Intelligence Capabilities

    Sponsored by: Zendesk

    Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.

  • Boosting the CX with Customer Service Analytics

    Sponsored by: ConvergeOne

    In this e-guide, uncover how you can use analytics to improve the customer experience and enhance field services, which translates to more satisfied and loyal customers.

  • Creating a Positive Customer Experience with 15 Steps

    Sponsored by: ConvergeOne

    Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.

  • The Customer Engagement Benefits of CRM Tools

    Sponsored by: Microsoft

    In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so. Then, uncover how CRM tools can improve much more than just customer engagement.

  • Infographic: Europe Media Consumption Study Results

    Sponsored by: TechTarget ComputerWeekly.com

    TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.

  • Improve The Customer Experience Through New Technology, Better Insights

    Sponsored by: Zendesk

    In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Analysts Tackle Digital Transformation, CX Struggles

    Sponsored by: Dell EMC and Intel®

    Learn about key issues impeding multinational organizations' efforts to achieve successful digital transformation strategies. Discover what The Economist Intelligence Unit (EIU) and analysts at Forrester have to say about overcoming barriers.

  • Develop a Multichannel Strategy that Supports Customer Experience Management

    Sponsored by: BoldChat - LogMeIn

    Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.

  • Video, Live Chat Usher in Multichannel Customer Service Challenges

    Sponsored by: BoldChat - LogMeIn

    Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • Limitations of Customer Self-Service for Contact Centers

    Sponsored by: ServiceNow

    Today's customers are more empowered and informed than ever, and they expect self-service to be available. In this e-guide, Scott Sachs of SJS Solutions discusses some of the challenges you will need to address, including more complicated inquiries and reduced opportunities to enhance customer engagement.

  • CRM Survival Guide

    Sponsored by: bpm'online

    As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

  • How to Determine the Best CRM Software for Your Organization

    Sponsored by: bpm'online

    It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.

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