Web 2.0 Research
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Developing the right social CRM strategies for improved customer service
Sponsored by: TechTarget Customer ExperienceToday's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
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Drilling to the Core of Better CEM
Sponsored by: TechTarget Customer ExperienceThis 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.
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Online Testing for Site Optimization: 101
Sponsored by: WebTrendsWeb site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
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Ensuring Success with On-site Testing and Targeting
Sponsored by: WebTrendsYour company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
Sponsored by: WebTrendsWith over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Information Optimization Transformation Experience Workshop
Sponsored by: Hewlett Packard EnterpriseMany organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
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Taking Control with Marketing Optimization
Sponsored by: WebTrendsCustomers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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Landing Page Optimization: Best Practices to Lift Conversion
Sponsored by: WebTrendsYour landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
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Mobile, Social, Analytics Offer Promise but Demand New Metrics
Sponsored by: IBMA successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies. This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
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For Unwary Users, Social Media Data Analysis Can be an Unfriendly Task
Sponsored by: IBMSocial media analytics can help you gain valuable insights into your business, but it can also be a waste if not implemented properly. Read this expert e-guide to learn about the typical pitfalls of companies when deploying a social media analytics program and get advice on how to avoid them.
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ROI, Budgets Prevent Companies' Embrace of Social Media Analytics
Sponsored by: IBMMany companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
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Using Social Media Monitoring Tools Starts with Business Connections
Sponsored by: IBMThis expert e-guide explains what you need to know for getting the most from your social media analytics tools and provides useful tips for integrating social media into your analytics landscape.
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Using Social Media to Win Over Customers
Sponsored by: TechTarget Customer ExperienceIn this expert e-book, you'll learn how to create a successful social CRM initiative (as well as valuable, lasting customer relations) by implementing the right processes and technologies.
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3-2-1 Contact the Call Center
Sponsored by: TechTarget Customer ExperienceContact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.
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Information Optimization Transformation Experience Workshop
Sponsored by: Hewlett-Packard EnterpriseMany organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
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The Human Face of Big Data: Data Driven
Sponsored by: TechTarget ComputerWeekly.comSoftware engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
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The Dos and Don’ts of Social Media Analytics
Sponsored by: TechTarget Business AnalyticsThis three-part expert e-guide demonstrates how to tie social networking analytics to your unique organizational goals. Access now and you'll also learn ways to execute a business-focused social media strategy while mitigating obstacles.
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E-Guide: Creating an Effective Social Analytics Program
Sponsored by: IBMRead this e-guide to discover the tricks of effective social media analytics, including:knowing, up front, what you hope to achieve with the data; bringing in an analytics software vendor or service provider if you don't plan on analyzing large quantities of data; and using social analytics as a crisis aversion tool.
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Gartner Sees Cloud Computing, Mobile Development Putting IT on Edge
Sponsored by: IBMThis fall, Gartner Inc.'s 2012 ITxpo conference centered around the highly disruptive, consumer-driven group of phenomena that consists of cloud computing, Web information, mobile devices, and social media innovations. Read this expert e-guide to find out what conclusions Gartner reached about how IT should be adjusting.
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E-Guide: Next-Gen Firewall vs. the Competition - Which is Better?
Sponsored by: Dell SonicWALLUncover the best strategies for network protection by consulting this informative e-guide for an evaluation of next-generation firewalls (NGFWs) against other network security solutions, including unified threat management products and intrusion prevention systems.
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Getting Down to Business on Big Data Analytics
Sponsored by: HP & Intel®With the right big data analytics tools and effective strategies for managing them, companies can gain real business value and competitive advantages from their caches of big data.
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Tips and Best practices for Enterprise Social Software Adoption
Sponsored by: IBMMost businesses today are aware of the benefits of social technologies, but many organizations are finding that simply deploying social tools isn't enough to ensure social success or user adoption. Read this e-guide to learn 4 steps that lead to enterprise-wide user adoption and the importance of establishing a collaborative environment.
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Customer Care in a Social World: Are We There Yet?
Sponsored by: Oracle CorporationThis paper explores and explains why the contact center is a key strategic focal point for customer engagement via social channels.
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Is Social Media Transforming Your Business?
Sponsored by: Oracle CorporationIt's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.
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The Social Business: Advent of a new age
Sponsored by: IBMThis paper outlines the why organizations need to become social businesses today. Read on to learn how your business can become social through crafting the right blueprint relying on networks, social and real-time collaboration, mobility and integration, how to deepen your customer relationships and the benefits associated with it, and much more.
