All Research Sponsored By:Informa TechTarget
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The B2B Buyer Persona Framework
In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.
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Delivering On The Promise Of Intent
The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. Now, companies are trying purchase intent data but are unsure of how to adjust or optimize effectively to deliver better results faster. Watch this webinar to learn how to address these challenges head-on.
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Introducing The Insights-Driven Targeting Spectrum
In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.
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Assigning Buying Groups Using Standard Functionality In Sales Force Automation Systems
B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.
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Security in the supply chain: Lessons learned from SolarWinds
Explore some of the key lessons we've learned from SolarWinds, and tips for applying them to your supply chain, in our expert guide—which you can download after a brief survey.
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Account-Based Selling: A Foundation
In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.
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2021 DevOps Pulse Survey Results
This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.
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Buying Group Service-Level Agreements 101: Defining What To Pass Between Revenue Engine Teams
In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).
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Growing Sales Revenue Using High-Value Offers for ABM Engagement
In this e-book, explore how, through a shift in thinking and close collaboration between teams, Sales and Marketing together can develop High-Value Offers (HVO) to deliver stronger, more impactful engagement with the accounts that matter most.
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Practical Ways to Turbocharge Marketing and Sales with Intent Data
Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.
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Achieving Channel Growth by Recruiting Influential MSPs
Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.
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Digital Demand Generation
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
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Could BANT Be Killing Your Business?
In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.
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Digital Skills Acceleration: Brand Advertising
Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects. Open this e-book to learn more.
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Understanding Intent Data
Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.
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Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield
This webinar proves the key to more revenue is not more touches, but improving quality of every touchpoint you do have. See how, with just a 5% improvement with each interaction, you can increase your chances of winning a deal 67%. Watch now to get key insight and guidance.
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Anatomy of Real Purchase Intent Signals
Intent data is only as good as its source and the quality of signals that inform it. This infographic shows what attributes make up a strong intent signal, so you can confidently identify real purchase intent. Download your copy to learn more.
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Accelerating Strategic Account Revenue Using Intent Data
Is your intent data being leveraged by sales teams to uncover new opportunities in their named target accounts? With the right data sources and support, strategic sellers can more productively cover their assignments and deliver more revenue growth. Download this eBook to learn how.
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Market Insights Webinar: B2B Tech Buyer Content Preferences and Behavior in 2021
Join VP of Market Insights Jon Brown as he dives deep into TechTarget’s 2021 North American Media Consumption research to deliver essential insight for refining content and engagement strategies for maximum impact. Get the buyer intelligence you need to make more shortlists and accelerate key deals in your market.
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Closing the Loop on ABM Revenue in 2021
Download “Closing the Loop on ABM Revenue in 2021” today to see how you can apply ABM principles and maturing capabilities in new ways to maximize value delivery and revenue across more accounts.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Cloud Security 101: Best Practices & Self-Assessment
This e-guide walks you through security best practices in the age of cloud. Also inside, put your security knowledge to the test with two cloud security quizzes from our experts.
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Making Sense of Zero-Trust Security
As security professionals continue searching for methods of keeping out intruders, they make clear their thoughts about zero trust and how its philosophy can keep users safer. As it stands, 40% of professionals support zero trust for their organizations – do you? Take our survey to let us know, and receive a FREE zero-trust guide as a bonus.
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Accelerating Strategic Account Revenue with Intent Data
This OnDemand webinar, features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts. Tune in to learn more.
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Content Strategy and Operations: Planning Assumptions 2021
To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.