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  • Assigning Buying Groups Using Standard Functionality In Sales Force Automation Systems

    B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.

  • Account-Based Selling: A Foundation

    In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.

  • 2021 DevOps Pulse Survey Results

    This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.

  • Buying Group Service-Level Agreements 101: Defining What To Pass Between Revenue Engine Teams

    In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).

  • Growing Sales Revenue Using High-Value Offers for ABM Engagement

    In this e-book, explore how, through a shift in thinking and close collaboration between teams, Sales and Marketing together can develop High-Value Offers (HVO) to deliver stronger, more impactful engagement with the accounts that matter most.

  • Practical Ways to Turbocharge Marketing and Sales with Intent Data

    Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.

  • Achieving Channel Growth by Recruiting Influential MSPs

    Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.

  • Digital Demand Generation

    In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.

  • Could BANT Be Killing Your Business?

    In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.

  • Digital Skills Acceleration: Brand Advertising

    Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects. Open this e-book to learn more.

  • Understanding Intent Data

    Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy.

  • Moving Beyond Activity: Helping Sales Focus on Quality Interactions and Yield

    This webinar proves the key to more revenue is not more touches, but improving quality of every touchpoint you do have. See how, with just a 5% improvement with each interaction, you can increase your chances of winning a deal 67%. Watch now to get key insight and guidance.

  • Anatomy of Real Purchase Intent Signals

    Intent data is only as good as its source and the quality of signals that inform it. This infographic shows what attributes make up a strong intent signal, so you can confidently identify real purchase intent. Download your copy to learn more.

  • Accelerating Strategic Account Revenue Using Intent Data

    Is your intent data being leveraged by sales teams to uncover new opportunities in their named target accounts? With the right data sources and support, strategic sellers can more productively cover their assignments and deliver more revenue growth. Download this eBook to learn how.

  • Market Insights Webinar: B2B Tech Buyer Content Preferences and Behavior in 2021

    Join VP of Market Insights Jon Brown as he dives deep into TechTarget’s 2021 North American Media Consumption research to deliver essential insight for refining content and engagement strategies for maximum impact. Get the buyer intelligence you need to make more shortlists and accelerate key deals in your market.

  • Closing the Loop on ABM Revenue in 2021

    Download “Closing the Loop on ABM Revenue in 2021” today to see how you can apply ABM principles and maturing capabilities in new ways to maximize value delivery and revenue across more accounts.

  • Making Sense of B2B Purchase Intent Data and Putting It to Use

    Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

  • Accelerating Strategic Account Revenue with Intent Data

    This OnDemand webinar, features Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO TechTarget. Watch as they discuss how forward-thinking sales teams use high-quality intent data to deliver significant revenue growth in key accounts. Tune in to learn more.

  • Content Strategy and Operations: Planning Assumptions 2021

    To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.

  • SiriusDecisions Research Brief: The Buyer Signals Framework

    In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.

  • The Quest for Stronger Engagement

    This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.

  • Intent Data: Unlocking Revenue Growth

    Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.

  • Focusing on the 3 Ps for ABM Revenue at Scale

    In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

  • Evolving Persona Thinking to Win More Business

    In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

  • Driving Short-Term Quota Attainment by Aligning Marketing to Sales

    Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.

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