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Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects.
This e-book, “Brand Advertising,” part of a new series Digital Skills Acceleration, discusses the basics of brand advertising. We examine the potential impact of Google’s change and how to navigate the new digital marketing landscape. Check it out here.