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Social Networking Research

  • Increase End User Productivity and Reduce Operating Costs with a Social Collaboration Platform

    Sponsored by: IBM

    In this Forrester brief, learn how a social collaboration platform can improve productivity by providing a unified location for content, reduce the burden on IT resources by bringing disparate resources together, provide anytime, anywhere access to information, and more.

  • Evolving Toward the Next Phase of Email

    Sponsored by: IBM

    In this Osterman Research report, learn how email is evolving and combining with new technologies. Explore how you can ensure that your email is securely integrated with new capabilities such as mobile and social, so that you can leverage email as a competitive advantage rather than allow it to become a liability.

  • Measuring Social Media ROI in the Enterprise: Myths and Facts

    Sponsored by: Oracle Corporation

    When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way.

  • Assessing the Benefits of Social and Cloud-Based CRM Tools

    Sponsored by: Microsoft

    Do the cloud and CRM go hand in hand? Most will argue yes. In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and for hiring internally. Plus, gain tips for making social CRM tools work effectively in your organization.

  • Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest

    Sponsored by: Microsoft

    Learn how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses, and also get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.

  • Transform E-Commerce with Experience and Design Tools

    Sponsored by: Oracle Corporation

    Today's customers aren't just looking for products and services, they're looking for a complete omnichannel experience. This data sheet provides tips on how to build inspired commerce experiences. Learn how to control every pixel with intuitive design and experience management tools.

  • The Socially Enabled Enterprise: Study Results

    Sponsored by: Oracle Corporation

    Uncover key characteristics of socially enabled enterprises in this research report by downloading it now. Read on to discover how you can transform your business to reap the benefits of social engagement.

  • Socially Enabling Businesses Across the Globe

    Sponsored by: Oracle Corporation

    Today, social is the new business norm. But unlike in the past, numerous siloed social solutions won't cut it anymore. In this resource, learn how you can properly integrate social into your business to improve customer experience management strategies, and collaboration across departments.

  • Delivering on the Promise of the Social Business

    Sponsored by: Oracle Corporation

    This paper aims to illustrate the value of social business transformation, how to understand social business maturity, as well as how leaders can plan and prioritize for continued success, scale, and maturation. Read on to learn more.

  • CRM Analytics: How to Make the Most of Customer Data

    Sponsored by: SearchCRM

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • Practical Tips to Drive Sales with Social Media

    Sponsored by: Microsoft

    Uncover how you can sell more effectively in a crowded market by using the latest social media tips and tricks. Gain ideas on how to maximize LinkedIn for social selling, how to avoid social selling pitfalls, and much more.

  • CRM Stories: Rogerseller

    Sponsored by: Microsoft

    In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.

  • How Providers Can Harness Big Data in Healthcare

    Sponsored by: Optum

    In this e-guide you will learn how strides in big data are opening the door to better patient care. Discover how innovative systems like preventive care and monitoring feedback through social media are leveraging big data for more positive patient outcomes.

  • Customer Social Engagement Tactics and Tools

    Sponsored by: Microsoft

    This brief resource outlines social media engagement strategies to help you listen to what your customers are saying, analyze sentiment, and drive conversations about your brand and organization.

  • Sell Effectively with Smart CRM

    Sponsored by: Microsoft

    This white paper discusses the criteria necessary for effective sales technology and explains how one organization found its sales software solution. Read on to learn how you can select the tools that will lead to sales success.

  • Your Social Intelligence Guide for Customer Service

    Sponsored by: Microsoft

    This guide reveals how companies like LEGO take the time to listen, respond, and follow up with customers to create an amazing experience. Gain insights from experts such as Clara Shih, CEO and Founder of Hearsay Social, board member of Starbucks, and author of The Facebook Era.

  • Turn Social Sentiment into Opportunity¬†with CRM and Analytics

    Sponsored by: Microsoft

    In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.

  • Becoming a Digital Business

    Sponsored by: Microsoft

    This guide explores seven areas in which modern technology is being used to revamp the enterprise. Discover new ideas for your journey towards digitization.

  • Market Analysis: Social Software in the Workplace

    Sponsored by: IBM

    Access this analyst report to find 14 social software vendors rated and reviewed for your convenience, in addition to pertinent information regarding the business uses and positive impacts of these collaboration platforms.

  • 5 Questions Every Sales Department Should be Able to Answer and How Analytics can Help Answer Them

    Sponsored by: Salesforce.com

    In this white paper, learn how organizations can empower their sales reps with answers to 5 questions that are crucial to sales success. Additionally, see how sales reps are better able to tackle new challenges with analytical insights that can be accessed on any device.

  • Social Software and UC Create Collaborative Communications

    Sponsored by: Oracle Corporation

    This expert guide discusses how Collaborative Communications will change how enterprises do business, both inside the organization, and with your partners.

  • Technology Offers Convenience, Privacy Pays the Price

    Sponsored by: Global Knowledge

    Technology is a wonderful thing, but it comes with a price: your privacy. This white paper can help you learn more about what kind of personal data is collected by web sites and applications, and how to secure your information online.

  • Collaboration and Messaging Apps in the Enterprise

    Sponsored by: Magnet

    In this expert e-guide, learn how new, real-time collaboration tools are driving greater productivity in the business, but more importantly, learn why CIOs should still keep an eye on the consumer messaging market.

  • Why Creating Closer Customer Relationships Depends on Master Data Management

    Sponsored by: TIBCO Software Inc.

    This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.

  • Enabling New Levels of Customer Engagement with Predictive Analytics

    Sponsored by: IBM

    Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.

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