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  • The Sales Funnel Takes a New Shape

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Forecast the Future of Sales

    Sales reps can use predictive marketing analytics to identify which prospects will turn into the most ideal customers.

  • Popular Technologies Enrich Customer Experience Strategies

    This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.

  • Optimize Sales Performance with Sales Intelligence Tools

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • Stay Connected With Customers, Wherever They Roam

    In this handbook, one consultant explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, our expert writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers. Explore their points of view as well as three bonus case studies.

  • CRM Analytics: How to Make the Most of Customer Data

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • A New Measure of Sales Success

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • The Struggle to Make Multichannel Singular

    To many retailers, a multichannel strategy is a dream, but one high-growth company revealed its plan to bring together disparate data for improved service and sales. Read their story now.

  • Stay Connected With Customers, Wherever They Roam

    In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.

  • Rethink Customer Service for a Multichannel World

    In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication.

  • The Struggle to Make Multichannel Singular

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

  • Identify Must-Haves to Land the Best CRM Tool

    This exclusive buyer's guide details the essentials for acquiring the best CRM tool. Download now to explore features and other areas to consider in a CRM tool that will help with your purchasing decisions and how the future of your organization could impact these decisions.

  • The Multichannel Mandate Chapter 2 Title: Make Mobile, Social Channels Work

    Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.

  • Companies Mine Personal Info to Tailor the Customer Experience

    Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

  • The Multichannel Mandate: Ready, Set, Automate

    Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.

  • 4 Ways to Improve Your Mobile and Social CRM

    This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.

  • Seeking the Elusive 360-Degree View of Customer Experience

    Discover how your organization can unlock old siloed customer data to deliver the experiences your customers crave from a single unified CRM platform. Hear from experts Ashley Smith, Banafsheh Ghassemi, and Danny Estrada in this essential guide to learn about unified CRM platforms.

  • The Multichannel Mandate: Ready, Set, Automate

    Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.

  • How Companies Know Which Customers Will Buy—And Who Will Buy More

    This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.

  • Companies Mine Personal Info to Tailor the Customer Experience

    Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

  • A New Measure of Sales Success

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • Putting Customers on the Map With Geolocation Apps

    This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and their customers. You'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace and look at the hurdles blocking widespread use of location-based data and analytics.

  • Putting Customers on the Map With Geolocation Apps

    Geolocation mobile apps are giving companies new insights about customers: where they are at any given time. But this ability spooks many.

  • Old-Hat Technologies Put a Cap on Customer Care

    Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many. In this three-part guide, veteran IT reporters cover infrastructure trends, strategies and technologies.

  • The Makings of a Modern Contact Center

    Choosing between a hosted or on-premises model -- or a blend of the two -- is the first step to modernizing customer relationship management systems today. Inside, explore the key differences between a hosted and an on-premises contact center.

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