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  • Creative Strategies Yield Greater Customer Insight

    To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers. Discover how to plug the holes in your business' customer experience strategy.

  • The Sales Funnel Takes a New Shape

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Predictive Analytics: Forecast the Future of Sales

    Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

  • Popular Technologies Enrich Customer Experience Strategies

    This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.

  • Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool

    Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.

  • The Sales Funnel Takes a New Shape

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Data Analytics Maps Positive Customer Journeys

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • Location-Based Services Transforming Real-Time Sales and Marketing

    Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.

  • How Predictive Marketing Analytics Can Improve Your Customers' Journey And Increase Sales

    Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

  • Salesforce Sales Cloud Helps Reps Seal the Deal

    In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Take a closer look at Salesforce Sales Cloud and its pros and cons.

  • Optimize Sales Performance with Sales Intelligence Tools

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • Stay Connected With Customers, Wherever They Roam

    In this handbook, one consultant explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, our expert writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers. Explore their points of view as well as three bonus case studies.

  • CRM Analytics: How to Make the Most of Customer Data

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • The Struggle to Make Multichannel Singular

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

  • A New Measure of Sales Success

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • The Multichannel Mandate Chapter 2 Title: Make Mobile, Social Channels Work

    Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.

  • The Struggle to Make Multichannel Singular

    To many retailers, a multichannel strategy is a dream, but one high-growth company revealed its plan to bring together disparate data for improved service and sales. Read their story now.

  • Companies Mine Personal Info to Tailor the Customer Experience

    Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

  • The Multichannel Mandate: Ready, Set, Automate

    Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.

  • Stay Connected With Customers, Wherever They Roam

    In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.

  • 4 Ways to Improve Your Mobile and Social CRM

    This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.

  • Seeking the Elusive 360-Degree View of Customer Experience

    Discover how your organization can unlock old siloed customer data to deliver the experiences your customers crave from a single unified CRM platform. Hear from experts Ashley Smith, Banafsheh Ghassemi, and Danny Estrada in this essential guide to learn about unified CRM platforms.

  • How To Unify Contact Centers and Multichannel Communications For a Better Customer Experience

    Automation technology can help contact centers tie multichannel communications together and improve customer service. Access this e-book to learn from CRM expert Scott Sachs how to properly set up and execute your multichannel customer service strategy.

  • How Companies Know Which Customers Will Buy—And Who Will Buy More

    This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.

  • Companies Mine Personal Info to Tailor the Customer Experience

    Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

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