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Social Networking White Papers

  • Amplifying Employee Voice: Connect Better to the Pulse of the Workforce

    Sponsored by: IBM

    This report explores how businesses can establish mutually beneficial, collaborative social "listening" programs. Find out how these programs can build better relationships with (and among) your workforce, improve organizational knowledge, and boost employee performance and job satisfaction.

  • The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships

    Sponsored by: Lithium Technologies

    80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.

  • InterSystems Caché gives PCS an advantage in cloudbased social media management applications

    Sponsored by: InterSystems

    Thanks to social media, brand perception can change rapidly in any given market. Read on to learn how cloud technology eases brand management in existing markets and transitions into new ones.

  • New Rules of Engagement: Dispelling 3 Myths of Communications

    Sponsored by: Avaya TSG

    Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.

  • Engagement Everywhere eBook

    Sponsored by: Avaya

    Two out of three executives under the age of 35 are frustrated by technology at work, but believe they can be more productive with information sharing, and that better communications will positively impact business growth. Find out how else the digital revolution is impacting midsize businesses.

  • Six Tips to Use Social Media to Win Leads, Make Friends, and Influence Your Community

    Sponsored by: Solarwinds N-able

    Proper social media usage can spell amazing success for your organization. Access this eBook to learn six strategies to improve how your organization utilizes the most popular communication channels and reach more customers than ever.

  • How Social Business Builds A Better Customer Experience

    Sponsored by: Infor

    Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.

  • From Valuable to Vital: Why Companies Are Getting Serious About Social Media

    Sponsored by: Infor

    What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.

  • 5 Ways Wholesale Distributors Can Succeed with the Millennial Generation

    Sponsored by: Infor

    This resource features a checklist of five tactics that can help you prepare your business to succeed with the next generation of customers, partners and employees. Access now and you'll also unlock the details and benefits of each tactic.

  • 5 Questions Every Sales Department Should be Able to Answer and How Analytics can Help Answer Them

    Sponsored by: Salesforce.com

    In this white paper, learn how organizations can empower their sales reps with answers to 5 questions that are crucial to sales success. Additionally, see how sales reps are better able to tackle new challenges with analytical insights that can be accessed on any device.

  • Technology Offers Convenience, Privacy Pays the Price

    Sponsored by: Global Knowledge

    Technology is a wonderful thing, but it comes with a price: your privacy. This white paper can help you learn more about what kind of personal data is collected by web sites and applications, and how to secure your information online.

  • Anatomy of the New Decision: Five Factors That Are Shaping the Future of Business Analytics

    Sponsored by: Information Builders

    Access this informative white paper to find out which technologies are converging to help organizations drive innovation, empowering leaders to make smarter decisions. Learn practical, proven methods you can apply to your current information management strategy, such as cloud-based information services.

  • New Rules of Engagement: Dispelling 3 Myths of Communications

    Sponsored by: Avaya CenturyLink

    Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.

  • Security Challenges in Healthcare Social Media Usage

    Sponsored by: Actiance

    In this e-guide, Jeani Park, senior director at an Internet and mobile device monitoring company, answers questions about security challenges that healthcare organizations face when it comes to social media. Discover best practices for governing use of social media in a hospital or practice so that you can ensure patient information stays secure.

  • How Does Social Customer Service Affect Contact Centers?

    Sponsored by: Oracle Corporation

    In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.

  • Answering Customer Complaints Gracefully on Social Media

    Sponsored by: Oracle Corporation

    This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on deciding how the organization should interact with customers, which sector of the company should handle these communications, and more.

  • Social Media Customer Service: Where Companies Go Wrong

    Sponsored by: Oracle Corporation

    This exclusive e-guide explores the disconnect between customer service and social media in companies both large and small. Uncover the risks of ignoring customer service on social media, and learn expert tips to get it right.

  • Assessing the Benefits of Social and Cloud-Based CRM Tools

    Sponsored by: Microsoft

    Do the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.

  • Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest

    Sponsored by: Microsoft

    Discover how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses and get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.

  • CRM Analytics: How to Make the Most of Customer Data

    Sponsored by: SearchCRM

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • CRM Stories: Rogerseller

    Sponsored by: Microsoft

    In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.

  • Collaboration and Messaging Apps in the Enterprise

    Sponsored by: Magnet

    In this expert e-guide, learn how new, real-time collaboration tools are driving greater productivity in the business, but more importantly, learn why CIOs should still keep an eye on the consumer messaging market.

  • Why Creating Closer Customer Relationships Depends on Master Data Management

    Sponsored by: TIBCO Software Inc.

    This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.

  • Creating an Effective Social Media Strategy

    Sponsored by: Microsoft

    In this expert e-guide, learn how to use social media intelligently to engage customers and build credibility online. Additionally, learn why organizations need to make sure their company culture is conducive to implementing a social CRM program before they can take full advantage of social media.

  • Your Planning Guide for Collaboration and Content in the Cloud

    Sponsored by: Dropbox for Business

    In this white paper, analysts break down communication, collaboration, content and social platforms - or, 3CS systems. Discover how to leverage these essentials with mobile, cloud and other technologies across the enterprise.

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