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  • 5 Ways to Improve Outbound Sales Performance: Best practices to increase your pipeline

    Sponsored by: Salesforce

    This eBook from Data.com and LinkedIn Sales Solutions - "5 Ways to Improve Outbound Sales Performance" - includes great methods to gain higher quality sales leads, using an approach designed to help you go from being a seller to a trusted advisor.

  • Social Media for Lead Generation

    Sponsored by: Act On

    This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • Social Media in Government: 5 Key Considerations

    Sponsored by: Hootsuite

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Five Best Practices for Achieving Social Media ROI

    Sponsored by: Act On

    A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.

  • How CIOs drive innovation and create value across the enterprise

    Sponsored by: ComputerWeekly.com

    Today's CIO is uniquely positioned to lead innovation and drive transformation across the modern enterprise, says Hunter Miller, in this extract from his book, Leading The Epic Revolution.

  • Real-Time Marketing: Go Beyond the Buzz

    Sponsored by: Hootsuite

    Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.

  • Transforming business at the intersection of marketing and technology

    Sponsored by: ComputerWeekly.com

    Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.

  • Make Your Social #Failproof

    Sponsored by: Hootsuite

    Many businesses are eager to jump into social media, due to the promise of better relationships with customers, more sales, and increased brand awareness. But if you take the plunge before you're fully prepared, you could be in for some serious tidal waves.

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    Sponsored by: Hootsuite

    Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

  • MicroScope April 2014: A special issue covering the information security market

    Sponsored by: MicroScope

    A special issue covering the opportunities for resellers selling security, and advice on the use of social media.

  • Enabling the Business with Social Relationship Platforms

    Sponsored by: Hootsuite

    Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?

  • What Your Customers REALLY Think

    Sponsored by: SDL

    Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act On

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • Understanding the Millennials

    Sponsored by: SDL

    In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

  • Innovating in the Contact Center: Why Settle for Good When You Can Be Better?

    Sponsored by: Calabrio, Inc.

    In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.

  • Social Analytics & Intelligence: Converting Contextual to Actionable Insights

    Sponsored by: IBM

    Access the following report from Hypatia Research Group to build a solid foundation for a successful social media analytics and intelligence (SA&I) initiative. Learn what organizations seek and require from SA&I, vendor rankings, the current landscape, ROI by industry, and more.

  • The Socially Enabled Enterprise

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore how organizations are using social platforms to drive higher customer satisfaction, sales, lead generation, and more. Also learn which factors are necessary to become a socially enabled enterprise and how to get started on an effective initiative.

  • Socially Driven Collaborations

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore the changing relationship in IT and marketing through the adoption of social technologies. Uncover the various challenges when stating up with this collaboration technology, how to avoid them, and more.

  • Modern HR in the Cloud: Social Job Distribution

    Sponsored by: Oracle Corporation

    In this brief, find best practices for automating your recruiting via social media channels so that you can access new audiences on Facebook and Twitter, and better understand the ways of the modern HR world.

  • Super Bowl XLVIII: The Social Story

    Sponsored by: Oracle Corporation

    Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started.

  • Instagram Guide

    Sponsored by: Oracle Corporation

    Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.

  • Google+ Guide

    Sponsored by: Oracle Corporation

    This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.

  • Driving Smart Data Management in the 3rd Platform Era

    Sponsored by: CommVault Systems, Inc.

    This White Paper explores the challenges associated with data management in the context of the 3rd Platform, particularly around Big Data and cloud. In addition, the paper takes a look at how the adoption of CommVault Simpana can help organizations address these data management challenges.

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