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Social Networking White Papers

  • Social Intelligence Guide for Marketing

    Sponsored by: Microsoft

    This informative white paper explores expert insights for maximizing ROI on social channels.

  • Case Study: How one Retailer Association Increased Sales and their Image

    Sponsored by: IBM

    This brief case study reveals what happened when a major player in the fashion retailer industry analyzed social conversations for a full year. Access this resource to discover how to similarly leverage social media analytics by noting key concepts that influence brand perception and purchase decisions.

  • The ABCs of Sales in the Modern Era

    Sponsored by: Microsoft

    In this e-book, explore the issues facing sales today along with the changes and developments your sales teams need to understand to succeed in the modern market.

  • Study: How to Enable CMOs with Digital Marketing Capabilities

    Sponsored by: IBM

    The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.

  • The New Frontier for Personalized Customer Experience

    Sponsored by: IBM

    It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.

  • Business Analytics in the Cloud

    Sponsored by: IBM

    This white paper explores the role of cloud computing in driving the benefits that analytics can provide. Discover how multiple industries are gaining advantages from cloud-based analytics from both an IT and a business perspective.

  • Shoppers Disrupted: Retailing Through the Noise

    Sponsored by: IBM

    Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.

  • Web Security Threat Report 2015

    Sponsored by: Symantec

    By using data from the most comprehensive global intelligence network in the world, this resource provides a breakdown of each type of cyber-attack and how you can prevent it.

  • Road Map to Software-Defined Infrastructure

    Sponsored by: Hitachi Data Systems and Brocade

    This resource describes the three-step roadmap to implementing software-defined infrastructure. Access it now and discover how to take advantage of storage automation and flexibility to increase business agility.

  • How New Technology is Changing the Way Marketing and Sales Interact With Leads

    Sponsored by: Conversica

    In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.

  • The Impact of Social Media On Information Security: What Every Company Needs To Know

    Sponsored by: Cyveillance, Inc.

    This white paper can show you why security professionals need to pay attention to social media, and what you can do to implement secure social media practices in your organization.

  • 10 Steps for Protecting Executives Using Cyber Threat Intelligence

    Sponsored by: Cyveillance, Inc.

    This white paper analyzes how social engineering and other technologies can help criminals to target your business's executives and assets, and it suggests ten ways you can protect them.

  • How to Implement a Successful Intranet

    Sponsored by: Cloud Sherpas

    This white paper emphasizes the importance of individualizing your intranet. Discover how building a framework-based strategy allows you to gain significantly more freedom to customize and maximize your organization's digital work environment.

  • Gartner Digital Workplace Summit 2015

    Sponsored by: Gartner

    The Gartner Digital Workplace Summit, happening September 21 through 22 in London, UK, will help you visualize your own digital workplace transformation. Attend and get ready to master the challenges of digital disruption and initiate a new era of workforce engagement. You will walk away with leading-edge insights and actionable advice.

  • Website Security Threat Report Part 3

    Sponsored by: Symantec Corporation

    Download part 3 of this Website Security Threat Report to discover how the public made criminal's lives easier in falling for the latest social media attacks and online scams. Plus, take an invaluable look ahead and benefit from our security recommendations and best practices.

  • Top 5 Reasons Retailers Go Google

    Sponsored by: Cloud Sherpas

    Many retailers are building an amazing, immersive mobile presence through interactive apps that match the brand and help customers locate stores. It also helps stores recognize customers across all channels, providing a seamless shopping experience and more personalized offers.

  • The Customer-Experience Mandate: Build Lasting Engagement with Better Websites

    Sponsored by: Rackspace

    The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.

  • Enterprise Learning Research: The Race to Mobile First and Content Integration

    Sponsored by: IBM

    In this white paper, Aragon Research Globe implores you to focus on content for maximized enterprise learning. Compare and contrast multiple vendors who have integrated content into learning management systems (LMS), so your team can get the most out of key training experiences.

  • Why Marketing Should Be Personal

    Sponsored by: Adobe EchoSign

    This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.

  • The Future of Email Marketing

    Sponsored by: Adobe EchoSign

    This brief report, with findings from Forrester, is your email marketing playbook. Learn how to refine your efforts when challenged with email accessibility across all channels and devices, in turn influencing customers through valuable ongoing brand interactions.

  • Information Visibility: Reducing Business Risk

    Sponsored by: Clearswift

    This paper introduces the concepts and ideas behind an information governance platform by providing details of some of its key features, such as Adaptive Redaction and information discovery and tracking through the Information Governance Server.

  • Workspace aggregators help your business to improve costs and boost productivity

    Sponsored by: Matrix42

    Read this white paper to find out how workspace aggregators can help your IT department integrate the cloud into your enterprise easily while improving costs, boosting productivity, and minimizing complexity.

  • Oracle Finding and Retaining the Best Talent

    Sponsored by: Oracle Corporation UK Ltd

    Your employees play the lead role when it comes to ensuring business success. To get the best results, you need to find and retain the best talent. Read this white paper to find out HR can source, recruit, develop, and retain the best talent.

  • How the Toronto Police Service Implemented a Successful Mobile Strategy

    Sponsored by: BlackBerry

    This white paper explains how the Toronto Police Service implemented smartphones and social media training to better prepare the police force to prevent crime while reducing costs.

  • Delivering to the Broadcast Quality Generation

    Sponsored by: Limelight Networks, Inc.

    This white paper covers the impact of technologically savvy young adults on digital content publishing. Access now and discover details on what companies need to radically change in order to meet new demands for immediacy.

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