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Social Networking Research

  • Advanced identity tracking for social networking sites: Using HP ArcSight ESM to identify online predators

    Sponsored by: Hewlett Packard Enterprise

    This critical resource exposes the truth behind online predators using social networking sites to stalk intended victims without being detected by authorities. Click now to see how a correlation engine can help pinpoint these criminals before their next attack.

  • Eguide: Best Practices to Expand Mobile UC Capabilities

    Sponsored by: Hewlett-Packard Enterprise

    The use of mobile devices as collaboration tools pose new challenges for a company's UC system. This expert E-Guide discusses many of the changes mobility is bringing to collaboration, as well as best practices to consider along the way.

  • The Benefits of Social and Cloud-based CRM Tools

    Sponsored by: Microsoft India

    In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.

  • Social Login 101

    Sponsored by: Gigya

    View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.

  • Social is for Closers: Social Intelligence Guide for Sales

    Sponsored by: Microsoft India

    If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.

  • Video Conferencing Drives Greater Efficiencies and Substantially Lower Travel Expenses: Rapid Adoption Ensues

    Sponsored by: Arkadin

    This informative case study explores Australian Industry Group and outlines their success with Arkadin collaboration solutions.

  • Social Media: The New Frontier

    Sponsored by: TechTarget IT Channel

    This handbook examines social media-related opportunities for channel professionals, with discussions on social media platforms for business, integration, professional services and regulatory compliance concerns.

  • The Market Within

    Sponsored by: OpenText

    The following white paper explores the current state of social adoption and where innovative companies are focusing their efforts. Learn how to balance social inside and outside the enterprise, how to use social to improve worker efficiency, and much more.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • Social Media in Government: 5 Key Considerations

    Sponsored by: Hootsuite

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    Sponsored by: Hootsuite

    Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

  • MicroScope April 2014: A special issue covering the information security market

    Sponsored by: MicroScope

    A special issue covering the opportunities for resellers selling security, and advice on the use of social media.

  • Enabling the Business with Social Relationship Platforms

    Sponsored by: Hootsuite

    Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act-On Software

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • Understanding the Millennials

    Sponsored by: SDL

    In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

  • Make the most of customer interactions in the contact center

    Sponsored by: Calabrio, Inc.

    In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.

  • Instagram Guide

    Sponsored by: Oracle Corporation

    Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well.

  • Google+ Guide

    Sponsored by: Oracle Corporation

    This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.

  • The Multi-Channel Marketing Chasm

    Sponsored by: e-Spirit AG

    Access the following infographic to uncover 5 tips that can help you close the social marketing gap. Learn how to identify your biggest gaps, why technology needs to be connected to business goals and more.

  • Best Practices in Customer Experience Management

    Sponsored by: IBM

    In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.

  • Social CRM guide: GNC analyzes social data for better marketing

    Sponsored by: IBM

    In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.

  • Enterprise Collaboration Strategy: Tips for Success and Best Practices for Making the Business Case

    Sponsored by: Jive Software

    Access the following expert e-guide to join Dawn Lacallade, the director of social strategy and content programming at LiveWorld in San Jose, Calif., to explore the top 10 tips for enabling a successful enterprise collaboration strategy.

  • Measuring Community Health with Indicee Analytics

    Sponsored by: Indicee

    The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.

  • Workforce and Customer Experience Assessment

    Sponsored by: IBM

    Access the following resource to take the social business assessment to find out just how "social" you really are. Also uncover how the social business can ultimately create a smarter workforce and exceptional customer experience.

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