CRM Research
-
Google+ Guide
Sponsored by: Oracle CorporationThis guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
-
Data Integration for the Real Time Enterprise
Sponsored by: InformaticaTo succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
-
Measuring, Monitoring, and Improving Customer Experience
Sponsored by: IBMIn this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences.
-
Contact Centers Evolve with Advanced Technologies
Sponsored by: Desk.com (A Salesforce Company)Contact center modernization introduces several challenges, including legacy application integration and managing a growing amount of customer data from new channels. Consult this exclusive e-guide to learn how to overcome the hurdle of legacy application integration with new systems, and how to create a realistic modernization roadmap.
-
Best Practices in Customer Experience Management
Sponsored by: IBMIn this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.
-
Digital CRM and the Customer Experience
Sponsored by: IBMThis expert e-guide describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
-
Engaging Customers: New Lessons Around Customer Behavior
Sponsored by: IBMThis expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy.
-
Social CRM guide: GNC analyzes social data for better marketing
Sponsored by: IBMIn this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
-
Analysts on CRM: How mobile, social, analytics are reshaping strategies
Sponsored by: IBMIn this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now.
-
Contact Center Metrics for Customer Experience Success
Sponsored by: Desk.com (A Salesforce Company)In this SearchCRM.com expert e-guide, get an inside look at common practices for measuring contact center and organizational performance, and learn how you can transform metrics into a world-class customer experience.
-
Effectively Leveraging CRM Analytics
Sponsored by: MicroStrategyThis expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
-
Close the Omni-channel Customer Experience Gap
Sponsored by: IBMIf your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
-
How Leading Companies Provide Great Customer Experience
Sponsored by: GenesysCompanies across all industries are feeling pressure to improve the customer experience while reducing costs at the same time. However, most are not prepared to cost-effectively provide great, real-time. multi-channel customer experiences, due to outdated technology and processes.
-
Workforce and Customer Experience Assessment
Sponsored by: IBMAccess the following resource to take the social business assessment to find out just how "social" you really are. Also uncover how the social business can ultimately create a smarter workforce and exceptional customer experience.
-
Why Workforce Management and Contact Centers Should go Hand-In-Hand with Customer Experiences
Sponsored by: AspectIn this expert e-guide, learn why companies should focus on an "outside-in" approach to customer experience management (CEM) and workforce management. Discover how "workforce management gives you the tools to manage and optimize staff and, in doing so, keep your costs as low as possible" according to DMG Consulting's Donna Fluss.
-
Multi-Channel Contact Center Metrics for Analyzing Customer Satisfaction
Sponsored by: Five9This exclusive e-guide discusses the contact center metrics necessary to measure customer experience across multiple channels, including: chat, communities, email, social media, text messaging, and more. Also, get an in-depth look at social media channels and how to avoid the top five pitfalls of social media in the contact center.
-
Rethinking Marketing for Today's Customer Engagement
Sponsored by: UStreamThe following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it.
-
Contact Center's Strategic Role Within Broader CEM Initiatives
Sponsored by: Five9This expert e-guide provides best practices for connecting the contact center and IT departments for stronger collaboration and overall CEM success. Learn more about the strategic role the contact center can play in overall CEM initiatives by reading now.
-
Contact Center: Mobile Apps and KPI to Boost Customer Satisfaction
Sponsored by: Five9In this expert e-guide, explore the emergence of mobile contact center apps for creating a better customer experience. You'll also discover best practices for cutting through copious contact center data with key performance indicators (KPI).
-
From Social Media to Social CRM: Reinventing the Customer Relationship
Sponsored by: IBMAccess the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
-
Six Keys to Small Business Success
Sponsored by: SalesforceSmall business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
-
Manage it all, better - HP Mobility Solutions for SAP
Sponsored by: Hewlett-Packard EnterpriseThe following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
-
Choosing the Perfect Customer Support App
Sponsored by: Desk.com (A Salesforce Company)This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
-
Putting the contact center at the center of the customer experience
Sponsored by: AspectToday's customers have more control of the conversation than ever before -- and your contact center must be equipped to deliver seamless interactions across a variety of channels, lest your customers take their business somewhere else. To do this, you need a comprehensive platform that enables anywhere, anytime service.
-
Jumpstart your journey to personalized digital marketing
Sponsored by: IBMConsult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
