CRM Research
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Making Sense of the Chaos: Measuring The Influence of Social Media
Sponsored by: IBMIn this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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Deployment Flexibility
Sponsored by: AspectIn this white paper, explore two alternatives to traditional infrastructures: cloud deployments and managed services. Discover how managed services allow you to keep your contact center infrastructure on-premise without the burden of managing it, and how cloud deployments offer a scalable host solution with unparalleled flexibility.
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8 Ways To Build Your Brand Using Social Media
Sponsored by: MarketWiredSavvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
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It's all about customer satisfaction
Sponsored by: Hewlett Packard EnterpriseTop fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
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CRM guide: How social is changing the strategy
Sponsored by: IBMRapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. This e-guide examines how businesses can prepare for the evolving CRM market and address changing customer experience needs. Discover the latest predictions for CRM trends according to analysts from Gartner Inc.
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5 Tips For Setting Measurable Social Media Goals
Sponsored by: MarketWiredWhile social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
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Survey insights: Marketing's impact on the customer experience
Sponsored by: IBMTo understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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10 tips to integrate mobile and social marketing
Sponsored by: IBMIn this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
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How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises
Sponsored by: NetSuiteThis resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
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Real-time Personalization: 6 fundamental tips for marketers
Sponsored by: IBMAccess this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
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HP helps United Airlines consolidate their IT infrastructure
Sponsored by: Hewlett-Packard EnterpriseThis brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
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HPE Social Enterprise Services
Sponsored by: Hewlett-Packard EnterpriseSocial networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
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Deliver a superior experience: Application Transformation Solutions
Sponsored by: Hewlett-Packard EnterpriseThis brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
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Delivering omni-channel shopping
Sponsored by: Hewlett-Packard EnterpriseThis resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
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Customer Strategies & Technologies Summit 2014
Sponsored by: GartnerView this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
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Expand Your Services and Your Bottom Line
Sponsored by: LabTech SoftwareTo remain relevant in the world of IT today, you need to think big. Access this e-book today, which introduces six must-have services that will boost your bottom-line and provide far-reaching benefits to your clients.
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Solution Spotlight: Measuring, Monitoring and Improving Customer Experience
Sponsored by: IBMIn this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences.
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Three Ways Online Anonymity Hurts Businesses and Consumers
Sponsored by: GigyaWhile protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
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Create a strong, dynamic customer experience
Sponsored by: Hewlett Packard EnterpriseIn this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
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Website Performance for the Speed of Your Business
Sponsored by: Limelight Networks, Inc.Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.
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Become a Social Business: Tap Into Social Data Insights
Sponsored by: IBMAccess the following webcast to uncover what you need to know to become a successful social business. Learn about the tools and techniques and how to properly use them to turn social data into the actionable insights you need to be competitive.
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Power Up Your Gaming Analytics in Days
Sponsored by: Treasure DataThis brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
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The Master List of Email Delivery Terminology
Sponsored by: DynEmail may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
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The Power of Transformational Knowledge
Sponsored by: Oracle CorporationIn this white paper, find out how you can deliver superior customer experiences with a Transformational State of Knowledge. Inside, find specific steps you can follow to achieve transformational knowledge, and learn how this state can grant your company sustainable growth and profitability.
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Del Monte Foods' Cloud Imperative
Sponsored by: KenandyThis video case study explores Del Monte Foods' cloud strategy – including why the food production company decided to move to the cloud and how it alleviated its cloud concerns.
