All Research Sponsored By:Limelight Networks, Inc.
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
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SaaS WCM Platform: Speed Marketing Campaign Execution, Ensure Site Availability
Telecommunications company Ciena, like many businesses, was utilizing an outdated WCM system that was unreliable and inefficient. Website downtime was a problem, causing security risks and costing an estimated $30,000 deficit. Read on to find out how Ciena mitigated these challenges by implementing a cloud-based, user-friendly WCM platform.
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Meet your Website Goals with Flexible, Reliable, User-Friendly WCM Platform
A stellar website can set you apart and drive your bottom line. However, most legacy web content management (WCM) platforms are difficult to use, unreliable, and inflexible. Read this case study to learn how one company overcame these WCM woes with a cloud-based platform and the benefits they are seeing because of it.
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Limelight Dynamic Site Platform
View this white paper to find out how Limelight Dynamic Site Platform, a software-as-a-service (SaaS) web content management (WCM) platform, assists marketing teams, online publishers, web developers, and IT teams. It outlines the advantages of an SaaS solution and some of the benefits you can expect.
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Websites are Dead. Long Live Digital Presence
As digital channels evolve, so should your business's digital strategy – yet most businesses today still rely solely on websites to generate traffic and attract customers. In order to thrive, you need to engage and interact with customers across a variety of channels. Read on to learn how to get started crafting a strong digital presence.
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Warp Speed: The Nuts and Bolts of Web Acceleration Solutions
The need for optimal website performance and content delivery has never been more critical to your business – but standard methods are failing to provide the service level improvements that are needed. Read on to learn how front-end acceleration (FEA) can speed content delivery and enhance website performance, the 3 areas FEA focuses on, and more.
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Sales 2.0 and Your Website
Research suggests that 67% of customer interactions were conducted online vs. offline in 2011 – and with the advent of Web 2.0, this percentage is projected to increase. But traditional sales best practices are ineffective in this Web-savvy environment. Read on to learn how to enhance your sales tactics in today's digitally driven world.
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Achieving Marketing Success Through Digital Presence Strategy
Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
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How to Stop Webpage Speed from Killing your Marketing
The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.
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Website Globalization Survey
In today's digital world with tech-savvy and demanding consumers, an effective web presence can make or break your business. In order to remain competitive, companies are optimizing their web content management (WCM) strategies. Read on to review the survey results of 200 CMOs on the top challenges of WCM and learn how to overcome them.
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How to Master the Art of Content Marketing
Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.
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Benchmarking Your Digital Strategy
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.
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Personalization Driving E-Commerce
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger.
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CRM Initiatives for Improved Customer Experience
Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
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Presentation Transcript: Altimeter Group's five maturity levels of social media plan success
In [this presentation transcript], learn why security is challenging in the cloud and how businesses can manage access. Also, learn why business leaders should think about control and ownership of content management when migrating to avoid future pitfalls.
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Presentation Transcript: Key questions to ask when moving content management tasks to the cloud
In [this presentation transcript], learn why security is challenging in the cloud and how businesses can manage access. Also, learn why business leaders should think about control and ownership of content management when migrating to avoid future pitfalls.
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Secrets of Effective Web Content Management
Your Web presence is vital to future success, but what was once considered a well-designed website is a thing of the past. Read this essential guide to learn how mobility and customer relationship management (CRM) are impacting web content management (WCM) best practices and find out how to select the right WCM system.
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Strategies for Boosting Website Performance
Join Limelight Networks VP of Strategic Alliances, Adam Wray, Senior Product Manager, Ken Iversen, and Integration Consultant Lead, Derek Boonstra as they discuss key strategies for cost-effectively boosting site performance without compromising on user experience.
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Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server
This study provides a framework for evaluating the potential financial impact of investing in a media streaming platform. By reviewing the calculations and assumptions used in Forrester's multi-company analysis, readers can better understand and communicate a business case for increasing their investment.
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Limelight Networks Content Delivery Network (CDN)
Whether your goal on the web is to inform, sell, entertain, or persuade, your site needs to meet the expectations of today's Internet users. Rich web pages, rapid fire communications, huge software downloads, and an expanding universe of digital media require a new approach to content delivery. Read this paper to see what Limelight has to offer.
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LimelightSTREAM: Fast, reliable, and scalable delivery of rich media streams
Check out this brief paper to learn more about LimelightSTREAM, a high performance content delivery network that enables you to make your rich media available to every user on demand.
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LimelightHD: Transforming the digital media experience with fast delivery of stunning full-screen HD video
Read this brief paper to learn how with LimelightHD, a revolutionary new service from Limelight Networks, you'll delight viewers with true HD video that renders in amazing clarity and speed over the Internet.
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LimelightDELIVER: Fast, Reliable, and Scalable Delivery of Video, Music, Games, Social Media, and Software
Read this brief paper to learn about LimelightDELIVER, which is designed to accelerate rich media delivery to huge audiences, reducing the load on your infrastructure. LimelightDELIVER also accelerates delivery of standard web file formats, such as JPEG, GIF, JavaScript, CSS, and HTML.