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CRM White Papers

  • Key Tips to Smarter Sales with Intelligent Sales Force Automation Tools

    Sponsored by: BPM'Online

    A sales rep's value no longer lies in providing information, but whether they can provide meaningful, relevant interactions with buyers. Access this ebook for 3 best practices to maximize your sales reps' efficiency and shifting their focus on the customer by adding intelligence to lead qualification and forecasting processes.

  • A Better Way to Know Your Customers and Grow Your Business

    Sponsored by: Microsoft

    Technology leaders among small and midsize businesses (SMBs) outshine competitors, growing revenue 15% faster every year. Discover 4 ways that using technology as a differentiator helps grow your business.

  • Embrace a Truly Customer-Centric Approach Through Flexible, Tailored Cloud Services

    Sponsored by: IBM

    Access this case study to discover how, like Sigmax, to deliver a new range of cloud services that can be precisely tailored to individual customer needs. Learn how a complete, converged infrastructure can drive operational efficiency through higher resource utilization, and more.

  • CRM Buyer's Guide: Take the Guesswork out of your CRM Purchase

    Sponsored by: BPM'Online

    55% of companies say that the success of their CRM initiative lies in defining the right set of requirements. Well, what exactly are those requirements? This buyer's guide helps to lay out your CRM decision-making roadmap, pointing out the key considerations while providing dos and don'ts as well as pro-tips.

  • Case Study: ESL Education Implements Easy-to-Use Advanced Analytics Tools

    Sponsored by: zendesk (bime by)

    This case study explores how ESL Education enabled more advanced analytics within their organization. Find out how they were able to mix data from multiple sources, connecting its CRM, accounting system, and its in-house tools. Plus, discover how they improved the user experience with simple, easy-to-use tools and enhanced data visualizations.

  • Case Study: Home Healthcare Company Drives Its Business and Improves Patient Care

    Sponsored by: Salesforce.com

    This IDC report analyzes the CRM tool one home healthcare provider implemented and how it improved patient tracking, enabled them to retain patients for repeat business and increased referral acceptance from 10% up to 75%.

  • Infor CRM Customers will keep coming back

    Sponsored by: Infor

    If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.

  • The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships

    Sponsored by: Lithium Technologies

    80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.

  • Step-By-Step CRM Data Analytics for Sales Teams

    Sponsored by: Infor

    Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.

  • Infographic: Keeping Customers Happy

    Sponsored by: NICE Systems, Inc

    Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.

  • How to Overcome Customer Experience Challenges with Key Best Practices

    Sponsored by: NICE Systems, Inc

    Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.

  • Why CRM is Critical for Value-Selling

    Sponsored by: Infor

    Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.

  • How New Iterations of Analytics are Changing Business

    Sponsored by: NICE Systems, Inc

    Companies are finding that agility and real-time decision-making are critical to satisfying customers. Discover ways advanced reporting tools can help determine customer behavior for better, more targeted customer experiences.

  • Analytics with No Limits: Real Time Responsiveness at the Speed of Thought

    Sponsored by: NICE Systems, Inc

    Running up against data speed, accuracy, and accessibility challenges sounds daunting -- but it's not impossible. Discover ways to break through these barriers with automated, real-time and historical analytics tools.

  • Computer Weekly – 23 August 2016: Odeon and UCI Cinemas Group adopts hybrid cloud strategy

    Sponsored by: ComputerWeekly.com

    In this issue, we profile Odeon and UCI Cinemas Group's use of hybrid cloud as part of a digital transformation programme aimed at enhancing customer experience and staving off competition from on-demand streaming. We also look at the summertime game of musical chairs at the Government Digital Service, and at 50 years of business software.

  • Close the Customer Communication Gap: How to Use Notifications

    Sponsored by: Twilio

    Learn how to keep customers informed and up-to-date with notifications, as well as why you need to incorporate them into your applications. Access this white paper now to discover how Uber and 4 other successful companies have used notifications to deliver superior customer experiences.

  • Location-Based Services Transforming Real-Time Sales and Marketing

    Sponsored by: SearchCRM

    Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.

  • Make CRM stick Eight ways to increase CRM adoption in your organization

    Sponsored by: Infor

    Are your employees actually utilizing your CRM solution or just checking the boxes to make it look good? Read this paper to learn the 8 ways you can increase CRM adoption across your organization to take full advantage of your CRM solution.

  • How to Build Marketplaces that Stand Out

    Sponsored by: Twilio

    Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.

  • How to Build Marketplaces that Users Trust

    Sponsored by: Twilio

    Unless you're connecting your consumers and products and services seamlessly, any attempt to attract, engage and retain them to transact on your marketplace will likely fail. With examples from Airbnb, Uber and a few others, dig into how you can establish trust with your customers via improving your communication strategies.

  • Demonstrations: Deliver Superior Customer Interactions

    Sponsored by: IBM

    Good customer service means real-time engagement and a coordinated response. Access these demonstrations to learn how to effectively engage with and respond to customers, accelerate onboarding, cut costs and improve service, and how to handle customer complaints—before they become public.

  • Guide to Modernizing Customer Service

    Sponsored by: ServiceNow

    CRM isn't enough anymore. Improving customer service is a top concern for most businesses, and we all know that acquiring new customers is more expensive than retaining existing ones. In this guide, find a checklist for modernizing your customer service and the benefits of doing so.

  • Simplify Your Operations to Deliver Quality Web Experiences

    Sponsored by: Akamai

    Delivering web experiences that meet growing customer expectations while also keeping sites and services simple for end users is difficult. Learn how you can foster collaboration across your teams, provide quality customer experiences, and overcome IT complexities by leveraging APIs and highly available apps.

  • Transform Your CRM into a Complete Business Management Solution

    Sponsored by: Sage Software - Live

    This white paper explores the possibilities of using Salesforce as complete business management and accounting tool. Learn how you can gain a single, unified view of real-time data using Salesforce and an integrated cloud accounting suite.

  • The Key to Improving Customer Experience and Decreasing Disloyalty

    Sponsored by: [24]7 Customer, Inc.

    Providing customers with a "delightful" experience has become a focus for business differentiation. It's garnered a lot of attention, but is it actually worthwhile? Discover the key to improving customer loyalty and 8 questions that are essential to decreasing disloyalty through reducing customer effort.

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