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CRMWhite Papers

  • Customer experience consistency key to successful CRM

    Sponsored by: TechTarget

    Customer service plays an integral role in business continuity, but in order to provide optimal customer satisfaction you need to access customer information and that takes integration, and a solid security plan. Take this brief survey and gain access to this guide showcasing a new realm of customer service that reaches far beyond the call center.

  • Value of Data Quality with Data.com

    Sponsored by: Salesforce - Data.com

    Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.

  • 5 Ways to Improve Outbound Sales Performance: Best practices to increase your pipeline

    Sponsored by: Salesforce - Data.com

    This eBook from Data.com and LinkedIn Sales Solutions - "5 Ways to Improve Outbound Sales Performance" - includes great methods to gain higher quality sales leads, using an approach designed to help you go from being a seller to a trusted advisor.

  • Best Practices for Sustainable Growth: Grow Faster with the Right Data

    Sponsored by: Salesforce - Data.com

    Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.

  • 3-2-1 Contact: The Call Center in a Multichannel World

    Sponsored by: SearchCRM

    Learn how mobile apps are changing how agents interact with customers -- and how some companies are integrating mobile CRM with the contact center.

  • Forging a CEM Strategy That Can Power Commerce

    Sponsored by: SearchCRM

    With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach.

  • 2013 Trends to Watch: Customer Experience and Interaction

    Sponsored by: Oracle Corporation

    This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors.

  • Social Media for Lead Generation

    Sponsored by: Act On

    This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • Social Media in Government: 5 Key Considerations

    Sponsored by: Hootsuite

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Marketing Automation Industry Overview

    Sponsored by: Act On

    As ROI from traditional marketing channels continues to erode, modern marketers have turned to new, tech-based methods for attracting customers. The world of marketing automation is growing, and fast. Get the scoop on what it all means in this complimentary whitepaper, Marketing Automation Industry Overview.

  • Five Best Practices for Achieving Social Media ROI

    Sponsored by: Act On

    A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.

  • 7 Reasons Leading Companies Manage their APIs in the Cloud

    Sponsored by: Mashery

    Discover 7 reasons why leading companies manage their APIs in the cloud and gain the opportunity to expand your company's relationships with customers in new, ultra-relevant contexts.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act On

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • Real-Time Marketing: Go Beyond the Buzz

    Sponsored by: Hootsuite

    Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act On

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Make Your Social #Failproof

    Sponsored by: Hootsuite

    Many businesses are eager to jump into social media, due to the promise of better relationships with customers, more sales, and increased brand awareness. But if you take the plunge before you're fully prepared, you could be in for some serious tidal waves.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act On

    Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    Sponsored by: Hootsuite

    Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

  • Guide to Transactional Email

    Sponsored by: Dyn

    This resource provides a primer on transactional emails, explaining the unique opportunity they present for connecting with customers and the best practices that drive success.

  • SYSPRO Espresso - Mobile Solution

    Sponsored by: SYSPRO

    This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.

  • What Your Customers REALLY Think

    Sponsored by: SDL

    Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.

  • Forbes: The Secret Sauce of Oracle's Commercial Success

    Sponsored by: Oracle Corporation

    What sets Oracle Sales Cloud apart from other CRM apps is its ability to help sales reps to sell more, allow managers to know more, and, thereby, enable the organization to grow more. In this white paper you'll find a number of important lessons about infusing sales organizations with actionable insights, and more.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

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