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CRM White Papers

  • Vodafone GmbH Enhanced Customer Experience Across Channels

    Sponsored by: Genesys

    Mobile phone network company, Vodafone GmbH, knew they needed to enhance their customer service. Previously, their communication channels operated in silos that caused customer frustration. Discover how Vodafone GmbH was able to accomplish this goal, and also enable a high-quality mobile app for their customers.

  • Why Omnichannel Customer Engagement Is No Longer Optional

    Sponsored by: Genesys

    Only a mere 7% of customers are extremely satisfied that brands provide a seamless, integrated customer experience across all channels, and omnichannel engagement nearly triples customer retentions. Judging by the numbers, omnichannel is no longer optional. Read this report to uncover how you can integrate omnichannel into your CRM system.

  • Strategic marketing software boosts inbound marketing tactics

    Sponsored by: SearchCRM

    When developing an inbound marketing process, carefully consider software that meets customer needs and improves your company's ROI.

  • Strategic Planning Tools for Contact Centers

    Sponsored by: Genesys

    This white paper explores how to leverage contact center strategic planning tools to predict performance more accurately and provide comprehensive what-if analysis capabilities. Discover how to get key answers to tough operational questions so that you can react to change faster and with more agility.

  • When Every Touchpoint is a Transaction: How Retail Brands Can Adapt to the New Customer Journey

    Sponsored by: Salesforce.com

    This report discusses trends and best practices for engaging and selling to customers on the channel of their choice. Learn what leading tech brands, such as Pinterest, are doing to reach fast-growing social media and mobile users.

  • The Roadmap to a Better Mobile Customer Experience

    Sponsored by: BoldChat - LogMeIn

    This resource explores 7 strategies for delivering smart, seamless mobile customer experiences to boost engagement and customer loyalty. Learn why you should make "Contact Us" a primary navigation item, offer mobile-friendly live chat or in-app chat, and 5 other tips.

  • Three Things You Should Know About Patient Self-Scheduling

    Sponsored by: Medfusion

    Patient self-scheduling is the latest solution that patients are looking for, and it can help boost revenue for your practice as well. Access this white paper to learn how the right self-scheduling solution can boost efficiency, patient experience, and save you money.

  • Playbook to Activating Customer Engagement

    Sponsored by: BoldChat - LogMeIn

    This white paper explores 7 methods for taking your customer engagement strategy to the next level. Uncover tips on how to think beyond automated telephony, make it easy and fast for customer to access live agents, find a trusted partner to ensure great customer service, and 4 more.

  • Bridging The Gap Between Sales & Finance

    Sponsored by: Xactly

    Imagine a company where sales and finance agree on everything – it's not a thought so far removed. The key to bridging the infamous divide between these two departments is technology. In this white paper, uncover 7 reasons why finance needs to get a better grip on sales incentive compensation to wield it to your company's advantage.

  • 7 Emerging Trends That Are Changing Manufacturing

    Sponsored by: Microsoft

    In today's fast-paced global economy, manufacturers are facing demands like never before. In order to thrive, manufacturers must deliver excellence by accelerating product introductions, creating more agile shop floors, and improving order fulfillment. Inside, explore 7 emerging manufacturing trends, and learn how to deliver excellence every time.

  • 9 Steps to Content Nirvana

    Sponsored by: Webinfinity

    Including stats and examples from previous years on how we got to the content overload, learn the 9 steps to using your gathered content to create personalized experiences for your end users, customers and partners.

  • Report: Understanding The New Customer Landscape in Retail

    Sponsored by: Salesforce.com

    With seemingly unlimited access and knowledge, consumers control the terms of retailer engagement. Retailers need to effectively extend their brand experience to reach customers wherever they may be. This report explores the trends, attitudes and technologies shaping the customer landscape, and a 6-part roadmap to help you achieve CEM success.

  • Digital Transformation in Sales: Evolving the Art of Customer Engagement

    Sponsored by: Microsoft

    Customer engagement is an integral part of a successful organization. And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Read about how to digitally transform your sales organization successfully.

  • Digital Transformation: Risks, Benefits, and 5 Critical Success Factors

    Sponsored by: Microsoft

    Digital transformation is a key to innovation and the discovery of new business opportunities. The "why" of digital transformation seems obvious, but "how" is less clear. Inside, Ray Wang, principal analyst, founder, and chairman of Constellation Research explains the impact of digital transformation on business processes and 5 keys to success.

  • 8 Ways Practices Can Delight Their Patients

    Sponsored by: Medfusion

    Patients are evolving into savvy healthcare consumers, shopping around for the best value and experience for their money. Access this white paper to uncover 8 things you should be doing to win over new patients and retain the ones you already have.

  • Microsoft Dynamics 365: Changing the CRM, ERP Cloud Game

    Sponsored by: Microsoft

    With Dynamics 365 integration, Microsoft has changed the game for other CRM systems, and transformed how companies buy cloud services. In this expert guide, learn what this change spells out for the future of cloud ERP and CRM systems, and how you can leverage it in your company.

  • Transforming the Customer Experience

    Sponsored by: IBM

    82% of CMOs report feeling unprepared for the digital shift in the customer lifecycle, but delivering a 5-star experience is still possible. Learn what you can do to improve the omnichannel customer experience in this white paper.

  • How to Leverage Data to Acquire and Retain Customers

    Sponsored by: HPE and Intel®

    This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.

  • Top 5 Salesforce Integration Patterns and Best Practices

    Sponsored by: MuleSoft

    This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.

  • The Emergence of the Next-Generation Informal Call Center

    Sponsored by: AVST

    In this white paper, you'll learn more about the rise of the informal call center, its use cases, and how to determine if you might actually have one of your own that needs to adopt a call center tech strategy.

  • The 'Connected' Associate: Technology Empowers Your Workforce And Fast-Tracks Your Omnichannel Sales

    Sponsored by: SOTI Inc.

    When looking towards the future of retail, enabling IoT connectivity should be on the top of your list. Learn how your retail business can improve customer experience with employees empowered by IoT, otherwise known as "connected associates."

  • Luisa Via Roma Pairs Data and Design in Style with Analytics and APM

    Sponsored by: New Relic

    Explore how Luisa Via Roma, an Italian design house, leveraged a software analytics cloud platform to generate key insights into how their diverse array of customers interacted with their website. Discover how they improved the customer experience as well as how they achieved continuous delivery, improved frontend performance monitoring, and more.

  • 6 Ways Your EMR Is Coming Up Short and How CRM Can Help

    Sponsored by: Microsoft

    Electronic medical records (EMRs) are great for documentation, but in a value-based care model, that's not enough. Access this infographic to learn 6 ways that customer relationship management (CRM) software is able to engage patients where EMRs don't deliver.

  • Discover the Secrets to Providing Excellent Customer Service

    Sponsored by: ServiceNow

    In a recent survey, 95% of customer service leaders identified connectingservice processes as their top goal – and also as their biggest challenge. In this infographic, learn what other challenges are plaguing your customer service peers, and discover 3 strategies for modernizing your customer service.

  • How CRM and ERP Clouds are Coming Together

    Sponsored by: Microsoft

    CRM is the answer to some of ERP's pitfalls, but it takes a lot of work to keep them synced. What if you didn't have to waste time syncing separate clouds? Access this e-guide to learn how Microsoft is merging CRM and ERP into a single cloud offering and an example of what this means for future use in the healthcare industry.

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