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CRMWhite Papers

  • Kicking off an e-health revolution

    Sponsored by: ComputerWeekly.com

    It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.

  • Leverage Data to Enhance Customer Experiences

    Sponsored by: Invenio Marketing

    This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.

  • The Benefits of Social and Cloud-based CRM Tools

    Sponsored by: Microsoft India

    In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.

  • Delivering Positive Multi-Channel Customer Experiences

    Sponsored by: Microsoft India

    This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.

  • The Fourth of Five Truths for Tomorrow’s Marketer

    Sponsored by: SDL

    Uncover the 3 questions you must ask yourself to find out if your company is ready to make localization strategy a top priority.

  • The new frontier for personalized customer experience

    Sponsored by: IBM

    The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine

    Sponsored by: IBM

    The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.

  • Three Reasons Every Business Needs to Be Multilingual

    Sponsored by: SDL

    In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.

  • Computer Weekly – 15 July 2014: Time for an upgrade? Why you should buy IT now

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, as competitive pressures and new technologies drive down IT prices, we find out why now is a great time to buy IT. We examine why going digital means a different approach to IT management. And we hear the latest best practices for improving your customer engagement with IT. Read the issue now.

  • New CRM Technology Empowers, Saves Time, and Improves Efficiency

    Sponsored by: Microsoft India

    Siloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.

  • New CRM Technology Empowers, Saves Time, and Improves Efficiency

    Sponsored by: Microsoft India

    iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.

  • Next-Generation CRM: Driving Productivity with End-to-End Cloud Services

    Sponsored by: Microsoft India

    This IDC report offers an in-depth look at the "as a service" delivery model -- including SaaS, Platform-as-a-Service (Paas) and Infrastructure-as-a-Service (IaaS) --, the benefits of cloud computing in general, and requirements for SaaS. Plus, explore the specific benefits of cloud for CRM.

  • IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent

    Sponsored by: Microsoft India

    Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. This case study explains how GITL implemented a new technology that provided easier access to customer information with customized dashboards and detailed reports.

  • Analyst Report: Business Value of IBM Digital Experience Management Tools

    Sponsored by: IBM

    Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.

  • 4 Steps to a Virtualized Contact Centre

    Sponsored by: Genesys

    Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Centre environment allows companies to achieve both goals.

  • Move Forward: Create a More Satisfying and Productive Omni-channel Experience

    Sponsored by: Hewlett-Packard Company

    Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.

  • Retail Needs to Embrace the Mobile Revolution

    Sponsored by: Toshiba

    Find out how retailers are accommodating the consumers migration to a mobile-first world.

  • BPS Edge: CEM The New Style of Customer Engagement Management

    Sponsored by: Hewlett-Packard Company

    Find out about the most recent customer engagement management innovations.

  • Transforming customer service in financial services

    Sponsored by: Hewlett-Packard Company

    This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.

  • Reduce Costs and Improve Customer Service with Workload Management

    Sponsored by: Genesys

    BPM, CRM, and contact center management applications aren't designed to manage manual work or dynamically adjust priorities based on incoming requests. In this Frost & Sullivan white paper, learn how an Enterprise Workload Management Solution complements existing systems to overcome these issues for reduced costs and improved customer service.

  • Almerys Uses Talend Data Services to Offer Better Quality of Service to its Customers

    Sponsored by: Talend

    Find out how an integrated infrastructure platform increased performance and productivity for Almerys.

  • Workload Management Tackles Customer Support Challenges

    Sponsored by: Genesys

    Based on Frost & Sullivan's recent analysis of the workload management market, Genesys won the 2013 Global Frost and Sullivan award for Technology Innovation in Workload Management.

  • Transforming Customer Experience in the New Digital World

    Sponsored by: Genesys

    This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.

  • Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM

    Sponsored by: KANA

    "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.

  • A New Style of IT: The Dawn of a New Normal

    Sponsored by: Hewlett-Packard Company

    Uncover the key findings from research conducted by Gartner to expose what digital business means for companies, and how to enhance the customer experience to thrive in the digital era.

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