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  • Customer Relationship Management 101

    In this e-book, explore CRM and discover 5 ways it helps you grow your business, 7 unmistakable signs that you need CRM, how Salesforce can help shape your CRM strategy, and more.

  • CRM and Digital Opportunities for Today's SMBs

    This report, commissioned by Salesforce, aims to identify potential areas SMBs can improve when it comes to using CRM and digital technology. Learn how to create more targeted, personalized marketing strategies, orchestrate multichannel strategies, assess the potential financial benefits of CRM, and more.

  • Take Customer Engagement to New Heights

    In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.

  • The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare

    The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."

  • Digital Commerce: 21-Vendor Comparison

    The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Inside this Forrester Research Report, discover the 13 most significant B2C vendors. See how they've been scored, and how each measures up to help e-commerce and channel strategy professionals make the right choice.

  • Key Pros and Cons of Salesforce Sales Cloud

    In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.

  • Can Salesforce Einstein Catch the next AI Wave?

    Condemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.

  • New Salesforce Feature Aimed to Improve Data Accuracy

    In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

  • What to Expect from the Salesforce Sales Cloud Platform

    In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

  • How to Create a Customer Service Process that Enhances Your Bottom Line

    Uncover the reality of customer behavior to enhance your revenue and increase your customer satisfaction in this e-book.

  • Six Keys to Small Business Success

    Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?

  • 5 Secrets: Build Your Sales Pipeline and Keep it Growing

    In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.

  • 2016 Gartner Magic Quadrant for the CRM Customer Engagement Center

    Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.

  • Forrester on Fusion

    This Forrester Research Inc. report examines the level of adoption by existing Oracle Customers.  Read on to learn more about Applications Unlimited and Oracle Fusion Applications, framed by the results of a Forrester Research, Inc. survey of Oracle customers and Oracle's recent financial results.

  • Tips for Becoming a Successful Social Enterprise

    Read this presentation transcript to learn how Burberry, a luxury clothing brand, leveraged Force.com's cloud platform to extend their business to the social enterprise, broaden their audience reach, and enable mobile applications.

  • Successfully Move Your SAP Business Core to the Social Enterprise

    Read this brief presentation transcript to learn how easy it is to get plugged into today's social, mobile business world by creating cloud apps that seamlessly integrate with your SAP applications and data.

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