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B2B Research

  • How advanced self-service platforms open new customer frontiers

    Sponsored by: TechTarget

    When implemented correctly, self-service tools can help companies vastly improve the customer experience. But when done poorly they can lead to frustration and irreparable damage to the brand. So, what can you do to ensure self-service success? Find out in our guide, which you can download after a brief survey.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • 15% of customer service interactions will be handled by AI in 2021

    Sponsored by: TechTarget

    15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

  • Business Value of ServiceNow Customer Service Management

    Sponsored by: ServiceNow

    In this Total Economic Impact study by Forrester, discover the framework for evaluating the potential financial impact of investing in ServiceNow Customer Service Management.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • How ISRs Improved Sales Appointment Rates by 19X

    Sponsored by: TechTarget

    Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.

  • Why B2B Marketers Can't Afford to Ignore Digital Advertising

    Sponsored by: TechTarget

    In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.

  • How Inside Sales Wins with "Insider Insights"

    Sponsored by: TechTarget

    Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.

  • The SiriusDecisions Intent Data Framework

    Sponsored by: TechTarget

    It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.

  • Peer-to-Peer Insights for 2019 Marketing Plans

    Sponsored by: TechTarget

    Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.

  • Capturing More Active Demand: A 4-Step Guide

    Sponsored by: TechTarget

    New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.

  • Why All Leads Are Not Created Equal

    Sponsored by: TechTarget

    Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.

  • Is BANT Killing Your Business?

    Sponsored by: TechTarget

    Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.

  • RSA's Digital Journey

    Sponsored by: ComputerWeekly.com

    Ian Hood, Group Digital Director of RSA, tells the story of one of the UK's largest insurers journey to digital technology in this presentation.

  • Microservices and SOA: Overcome Modern Integration Challenges

    Sponsored by: SearchMicroservices

    Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.

  • How Supply Chain Partners can Enhance Analytics by Sharing Data

    Sponsored by: Sage Software

    In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.

  • Transforming the Value Chain with Data-Driven Insights

    Sponsored by: IBM

    This resource explores how your business can transform B2B transactional information into valuable insights in near-real-time, enabling you to operate a high-performing value chain without the cost and complexity of maintaining in-house analytics infrastructure.

  • Infographic: Bridging the Gap Between Business and IT

    Sponsored by: IBM

    This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.

  • B2B Integration Services for Secure Connectivity and Collaboration

    Sponsored by: IBM

    Watch this brief video to learn about B2B integration services that provide a lower TCO than in-house B2B technology. With a pay-as-you go service configured for your business, you'll get help managing, onboarding, and supporting your trading partners.

  • B2B integration software to synchronize your extended business partner communities

    Sponsored by: IBM

    This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.

  • B2B Collaboration: No Longer Optional

    Sponsored by: IBM

    In this report from the Aberdeen Group, get an in-depth look at why B2B collaboration is such a priority, as well as what actions business leaders are taking, the challenges they face, and their plans to execute B2B collaboration strategies.

  • The Future of Business-to-Business Integration

    Sponsored by: IBM

    In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.

  • B2B Cloud Integration: A strategic approach to transforming EDIs and optimizing your value chain

    Sponsored by: IBM

    In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.

  • Bridging the Business/IT Divide in B2B Integration

    Sponsored by: IBM

    This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.

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