Bridging the Business/IT Divide in B2B Integration
Bridging the business IT divide in B2B integration
Business-to-business (B2B) integration enables enterprises to improve their revenue, cost efficiencies, customer satisfaction, and supplier collaboration. Although the purpose of B2B integration is to serve the business, IT plays a critical role in executing these initiatives.
The relationship between the business and IT when it comes to B2B integration is tenuous, as survey results collected by research firm Vanson Bourne reveal in this insightful white paper. 360 LOB managers from the U.S., U.K., France, Germany, and Australia across a number of industries reveal differing perspectives and dissatisfaction on both sides. Read now to understand the dynamics at play and to receive useful insights into narrowing the gap between business and IT and maximising returns from B2B integration initiatives with help from collaboration tools.