Demographic Profiles White Papers
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Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
Sponsored by: Oracle CorporationIn this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
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Seven Email Marketing Refreshes
Sponsored by: Bronto SoftwareThis whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
Sponsored by: IBMThis IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
Sponsored by: IBMGrocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.