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Web Content Management Research

  • easyJet – experiences significant increase in conversions using Sitecore to personalise its home page

    Sponsored by: Sitecore

    easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization. Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers.

  • Confused.com case study

    Sponsored by: Sitecore

    Confused.com, a fast growing comparison website for insurance products in the UK, was outgrowing their legacy content management system (CMS). In this brief case study, discover how Confused.com implemented a web content management (WCM) technology in order to allow their entire team to easily make proactive and responsive changes to their site.

  • Websites are Dead. Long Live Digital Presence

    Sponsored by: Limelight Networks, Inc.

    In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.

  • The Great Firewall of China? How to address the specific challenges of reaching China with your website

    Sponsored by: CDNetworks

    This valuable guide explores the challenges of reaching China with your website and offers tips to help you successfully build a customer base in this emerging market. Also inside, find the answers to frequently asked questions regarding licensing.

  • Enterprise Collaboration Tools: Putting Them Into Action

    Sponsored by: TechTarget Content Management

    Access this three-part guide and take a look at the close relationship between enterprise collaboration, and enterprise social networking tools. Find tips on how to manage deployments of the two technologies.

  • Developing a Solid Web Content Management Strategy

    Sponsored by: Limelight Networks, Inc.

    In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.

  • Online Testing for Site Optimization: 101

    Sponsored by: WebTrends

    Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

  • Ensuring Success with On-site Testing and Targeting

    Sponsored by: WebTrends

    Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

  • Taking Control with Marketing Optimization

    Sponsored by: WebTrends

    Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

  • Nine Real-World Results from Testing and Targeting

    Sponsored by: WebTrends

    In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

  • Landing Page Optimization: Best Practices to Lift Conversion

    Sponsored by: WebTrends

    Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.

  • The Secrets of Effective Web Content Management

    Sponsored by: TechTarget Content Management

    This expert handbook reveals the secrets of effective web content management (WCM) by outlining best and worst practices. Dig into the key issues involved in setting up, developing, and managing effective WCM initiatives.

  • NYSE Euronext Case Study

    Sponsored by: Acquia, Inc.

    This case study explores NYSE Euronext's web content management (WCM) optimization journey. Read now to learn how they transformed their cumbersome, inefficient WCM into a cutting-edge system that simplified the content publishing process, reduced costs, and more.

  • Running Secure Drupal Websites with Acquia and AWS

    Sponsored by: Acquia, Inc.

    Hosting your website in the cloud offers agility and scalability benefits, but most businesses have reservations about security. Access this exclusive podcast to learn about an innovative cloud platform that is built in accordance with security best practices to ensure your Web content is hosted in a highly secure and reliable environment.

  • NYSE Euronext Case Study

    Sponsored by: Acquia, Inc.

    This case study explores NYSE Euronext's web content management (WCM) optimization journey. Read now to learn how they transformed their cumbersome, inefficient WCM into a cutting-edge system that simplified the content publishing process, reduced costs, and more.

  • Running High Availability Drupal Websites with Acquia and AWS

    Sponsored by: Acquia, Inc.

    While most companies have launched a website, many lack an implementation that will keep their site up and running during even the most critical times. Access this presentation transcript to discover how the right managed cloud service provider, infrastructure, resources, and on-demand support will maximize the effectiveness of your website.

  • Improving Enterprise Collaboration

    Sponsored by: TechTarget Content Management

    This expert e-guide uncovers common mistakes businesses often make when implementing a collaboration strategy that can derail business goals and tips for avoiding these mistakes and maximizing the likelihood of collaboration success.

  • Marketing strategies to improve customer understanding

    Sponsored by: TechTarget Customer Experience

    In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.

  • Improve web content management with mobile marketing

    Sponsored by: OpenText

    This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.

  • Thumbs Up! Customer Engagement for a New Generation A Benchmark Study of the Impact of Social Media on Customer Service

    Sponsored by: DMG Consulting

    This paper reviews a study of the impact of social media on customer service and how to plan and implement social media for maximum effectiveness within your business.

  • SearchContentManagement eGuide: Best Practices for Selecting a Web Content Management Strategy

    Sponsored by: Percussion Software, Inc.

    Read this e-guide from our editorial team to learn five key steps to successful web content management (WCM) strategies and how to select a WCM system.

  • Communication & collaboration in the Enterprise 2.0 world

    Sponsored by: Huddle

    This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.

  • Dell Unveils New Bing Maps Boulder Microsite

    Sponsored by: Dell, Inc. and AMD

    The goal was to build a cost effective and efficient microsite. They ended-up with a no-frills, high-performance microsite to deliver complicated geospatial applications that can in effect "quilt" different pieces of imagery into a cohesive mosaic that everyone can access. Read now to learn more.

  • eGuide: Web content management strategy best practices

    Sponsored by: Ektron, Inc.

    This e-guide explores the necessities involved in tackling a web content management (WCM) enterprise development project or overhaul, focusing on the need to align IT with business goals.

  • eBook: How to select the right Web content management system

    Sponsored by: Ektron, Inc.

    This e-book presents an overview of WCM technology trends and offers expert advice on choosing the right WCM tools for the job.

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