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Customer Data Management Research

  • New CRM Technologies bring sales success to businesses

    Sponsored by: TechTarget Customer Experience

    In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.

  • Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM

    Sponsored by: TechTarget Customer Experience

    Mapping out a customer experience management (CEM) transformation isn't a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the options within the marketplace.  Check out this E-Guide to get tips on planning and allocating resources for CEM and comparing the latest options.

  • Customer Experience Exchange E-Zine: Issue 3

    Sponsored by: TechTarget Customer Experience

    In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%.

  • Getting Your Money’s Worth From Master Data Management

    Sponsored by: TechTarget Business Analytics

    This handbook will provides practical advice on how to develop and implement successful MDM programs. Gain expert advice on strategies and tactics for building effective MDM processes that can pay big business dividends.

  • E-Guide: Harnessing Social Analytics

    Sponsored by: IBM

    In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.

  • The Business Case for Integrated ERP

    Sponsored by: Scribe Software Corporation

    It's critical that your ERP software is integrated and can talk to other business applications and systems. Those who embrace ERP integration will reap lower operation costs, increased customer satisfaction, and a lot of saved time. Read this paper to learn how integrating your ERP software will impact your company's operations and work flow.

  • The State of Customer Data Integration 2012: The What, Why & How of CRM Integration

    Sponsored by: Scribe Software Corporation

    Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

  • Best Practices in Securing Your Customer Data in Salesforce, Force.com, and Chatter

    Sponsored by: CipherCloud

    Many organizations want to move to the Salesforce platform, but concerns about data security, privacy, residency, and compliance have held them back. This whitepaper outlines best practices in securing sensitive customer data in Salesforce and outlines "must have" capabilities to overcome emerging cloud threats.

  • A smarter approach to CRM: An IBM perspective

    Sponsored by: IBM

    With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.

  • Getting Started With Master Data Management

    Sponsored by: DataFlux Corporation

    In this e-book, SearchDataManagement.com editor, Mark Brunelli, discusses the ins-and-outs of developing a solid MDM plan for ensuring accurate and consistent data across all your company's systems. Read on to learn best practices, tips and advice from experts on how to structure and manage a MDM program

  • Harness Your IT Data to Gain Valuable, Real-Time Business Insight

    Sponsored by: Splunk

    This white paper looks at one way of improving your analytics capabilities and gaining end-to-end visibility into the trends and behaviors of customers, services, and systems.

  • SearchBusinessAnalytics.com Tip Guide: Advanced analytics key component for ‘decision management systems’

    Sponsored by: Sybase, an SAP company

    This tip guide offers an explanation from industry expert James Taylor as to why every customer should not be treated the same in today's ever-evolving business environment. Taylor details why decision management systems involving automation are essential to making successful strategic and operational decisions that please your customers.

  • Is Your CRM Solution Keeping Up with the Times?

    Sponsored by: Oracle Corporation

    In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.

  • Deliver a Superior Cross-Channel Commerce Experience

    Sponsored by: Oracle Corporation

    With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.

  • Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce

    Sponsored by: Oracle Corporation

    Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.

  • Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support

    Sponsored by: Oracle Corporation

    Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.

  • The Social-Powered Enterprise

    Sponsored by: Salesforce.com

    This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.

  • The Social Sales Revolution

    Sponsored by: Salesforce.com

    This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

  • Optimizing Your Return on Customer Attention with Oracle RTD

    Sponsored by: Oracle Corporation

    Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.

  • Smarter Commerce Manufacturing Interactive Guide

    Sponsored by: IBM

    Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.

  • Experts say CEM technology can build single view of customer

    Sponsored by: Infor CRM

    This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.

  • Tip Guide: Tips for making the business case for CRM analytics – and what can be gained

    Sponsored by: SAP America, Inc.

    In this e-guide, readers will learn more about customer relationship management (CRM) analytics and what can be gained from having this in place.

  • Tip Guide-- DCM and analytics: Better together- and better for customers, too

    Sponsored by: IBM

    Companies in a variety of industries increasingly use dynamic case management (DCM) to streamline workflow, enable collaboration and, ultimately, serve their customers and clients better and faster than ever before. This Tip Guide introduces the trend, and provides examples of how analytics can be used to enhance DCM.

  • DCM and analytics: Guidelines for linking the two for maximum impact

    Sponsored by: IBM

    Many organizations are taking their dynamic case management (DCM) efforts to the next level by applying analytics technology. In this Tip Guide, readers will learn where the combination is likely to work best, where business process management (BPM) fits into the picture, and how to avoid pitfalls and problems in implementation.

  • Capturing Value from Patient-Centered Care

    Sponsored by: IBM

    This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue.

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