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Customer Data Management Research

  • CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions

    Sponsored by: TechTarget Customer Experience

    CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover an overview of analytics and what an organization can gain from it, steps for making the business case, the solution landscape, tips for choosing the right platform, and more.

  • eGuide Digital Marketing: Tips For Connecting With Your Customer

    Sponsored by: TechTarget Customer Experience

    There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.

  • The Cloud and HR: Choosing the Right SaaS Application

    Sponsored by: TechTarget Business Analytics

    This expert e-guide from outlines four questions to ask potential service providers before signing an HR SaaS contract. In addition, uncover the top five HR technology trends for 2013 that you should keep an eye out for.

  • A Success Model For CRM Integration

    Sponsored by: Scribe Software Corporation

    Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.

  • As data grows, so do the risks: How to improve data and app sec

    Sponsored by: IBM

    Access this resource for a cloud solution that uses a combination of hardware, software, and services with advanced technologies to ensure data and application security, while allowing you to focus on business priorities.

  • Social Media Meets Analytics: A Roadmap to Customer Insight

    Sponsored by: Oracle Corporation

    The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.

  • Break the IT maintenance vs. innovation gridlock

    Sponsored by: Hewlett Packard Enterprise

    Applications are at the center of today's information intense world. Tune into this video now to learn how to improve efficency, innovation and growth with the right applications. Learn why applications play a key role in the overall strategy of your organization by viewing this helpful webcast now.

  • Industry Credentials Insurance

    Sponsored by: Azzurri

    These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.

  • Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions

    Sponsored by: Hewlett Packard Enterprise

    This resource explains how you can enable rapid deployment of your SAP CRM applications by leveraging a cloud-based platform. Learn how to significantly reduce implementation costs and time, so you can respond swifter to market changes and meet the increasing demands of your customers.

  • Transform your business with Software as a Service

    Sponsored by: IBM

    Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.

  • Deepening Customer Experience: Analyzing, Optimizing, and Integrating CEM

    Sponsored by: OpenText

    In this E-Guide, learn how to plan and allocate resources for CEM, compare the latest types of customer experience analytics applications, and find out how companies can use CEM technology to craft a single view of the customer.

  • Measuring, Monitoring and Improving Customer Experience

    Sponsored by: OpenText

    This E-Guide focuses on how companies can address CEM challenges and take steps to improve the overall customer experience.

  • Aberdeen Group: Today's Customer Data-Driven Supply Chain: Top Five Practices

    Sponsored by: IBM

    In this informative e-book, you will learn about the impact of using customer data on key supply chain metrics. Access this paper today to get the analyst perspective on thorough research and insights regarding the connection between customer profile data and companies' supply chains.

  • 7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition

    Sponsored by: Limelight Networks, Inc.

    Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.

  • Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data

    Sponsored by: IBM

    While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.

  • Aberdeen Report: Understanding the Complexity of B2B Integration: Insights for Mid-Market Leaders“

    Sponsored by: IBM

    Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.

  • Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution

    Sponsored by: IBM

    In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.

  • Operational Guide to Implementing Lean in Distribution

    Sponsored by: Epicor Software Corporation

    Consult this resource to learn how you can unlock profitability, growth and customer employee satisfaction for distributors. It outlines easy-to-understand concepts that can be applied by any size distributor. Find out how to reduce assest, improve customer demand and satisfaction by reading this resource now.

  • Customer Experience Management in the New Era of Mobility

    Sponsored by: IBM

    View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.

  • Infor Epiphany Brochure

    Sponsored by: Infor

    This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

  • Expert E-Book: Data Quality Throughout Your Oracle Evironment

    Sponsored by: Oracle Corporation

    This expert e-book outlines best practices for ensuring data quality throughout your Oracle environment.  Inside, compare options for handling both customer and product data, and learn the steps you need to take on you data quality initiative.

  • Advancing Your Digital Marketing Strategy with Webtrends Analytics

    Sponsored by: WebTrends

    In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

  • The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention

    Sponsored by: IBM

    In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

  • IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

    Sponsored by: IBM

    This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.

  • Making the Most of Customer Data Using CRM Analytics

    Sponsored by: TechTarget Customer Experience

    Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.

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