Customer Data Management Research
-
Making Sense of the Chaos: Measuring The Influence of Social Media
Sponsored by: IBMIn this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
-
Personalized Marketing and Web Analytics
Sponsored by: IBMIn this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
-
Marketing: Connecting with the Chief Executive Customer
Sponsored by: IBMIn this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
-
Rethinking Customer Service for a Multichannel World
Sponsored by: TechTarget Customer ExperienceAccess this expert handbook to learn how to determine which communication channels to harness to effectively and easily reach customers. Explore new methods of multichannel marketing, which can help you pinpoint the first steps to a successful multichannel communication strategy.
-
It's all about customer satisfaction
Sponsored by: Hewlett Packard EnterpriseTop fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
-
Case Study Hornbach DIY-Stores
Sponsored by: e-Spirit AGAccess the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.
-
10 tips to integrate mobile and social marketing
Sponsored by: IBMIn this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
-
HPE Social Enterprise Services
Sponsored by: Hewlett-Packard EnterpriseSocial networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
-
Delivering omni-channel shopping
Sponsored by: Hewlett-Packard EnterpriseThis resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
-
Content Marketing with FirstSpirit
Sponsored by: e-Spirit AGAccess the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
-
How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
Sponsored by: e-Spirit AGAccess the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
-
Customer Strategies & Technologies Summit 2014
Sponsored by: GartnerView this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
-
E-Guide: Rethinking WCM for Effective Customer Experience Management
Sponsored by: Bridgeline DigitalAccess the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.
-
Big Data and Personal Data Lead to the Internet's Most Surprising Consumer Products
Sponsored by: SAPIn this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
-
Three Ways Online Anonymity Hurts Businesses and Consumers
Sponsored by: GigyaWhile protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
-
Treasure Data Service: The first cloud service for the entire data pipeline
Sponsored by: Treasure DataThis brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
-
Power Up Your Gaming Analytics in Days
Sponsored by: Treasure DataThis brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
-
Helping United Soar to New Heights
Sponsored by: Hewlett Packard EnterpriseView this short webcast to see how United Airlines benefited from a flexible data center solution that ensured constant availability, as well as the scalability to meet their ever-changing environment needs.
-
Connected Customer Centricity - MS perspective on the Retail Industry
Sponsored by: Microsoft IndiaThis resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
-
To Pump up Data Volume, Connect Customer Channels
Sponsored by: TechTarget Customer ExperienceIn this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.
-
Big data and analytics for a holistic customer journey
Sponsored by: IBMIn the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
-
From Disney to dishwashers: Digital CRM to change customer experience
Sponsored by: TechTarget Customer ExperienceAccess this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
-
Integrate Quickbooks Desktop and Salesforce
Sponsored by: Scribe Software CorporationView this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.
-
Data-Driven Sales: An Economist Intelligence Unit Report
Sponsored by: Oracle Corporation UK LtdView this comprehensive survey from the Economist Intelligence unit to learn how sales executives optimize their sales structures, territories and incentive plans. Hear from 229 executives from around the globe and learn how successful teams leverage data to coordinate sales territories and incentives to get the right people in the right places.
-
Smarter Process in the age of the customer
Sponsored by: IBMCustomers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
