All Research Sponsored By:TechTarget
-
Virtual Event Success— from Recruitment to Follow-Up
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
-
Owner’s Manual for the Modern Demand Gen Engine
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
-
Buying BANT Important considerations when sourcing high-quality leads externally
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
-
Billion Dollar Blindness
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
-
Partnering to Accelerate Results
Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.
-
Inside Sales: It’s Time to Bury Your Cold Contact List
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
-
Account-Based Marketing Will Fail Without Organizational Alignment
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
-
Parts 8 and 9 Measurement, KPIs and the Role of Awareness
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
-
Part 7: Lead Scoring and Action Triggers
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
-
Part 6: Marketing Channels, Programs and Campaigns
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
-
Part 5: Building for the Buying Committee
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
-
Part 4: Establish Organizational Alignment
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
-
Audit Your Demand Generation Success: Part 3
Download this demand generation guide to understand the 4 stages of demand generation and the KPIs that go with them.
-
Map Content to the Buyer’s Journey
Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
-
Document Your Ideal Customer Profile (ICP)
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
-
Driving Real Value with Intent-Driven Digital Advertising
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
-
7 Essential Metrics for Account-Based Marketing
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
-
Why More High-Performance Companies Are Depending on Intent Data
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
-
How Ready Are You for Account-Based Marketing?
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
-
Power Your Pipeline with Purchase Intent
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
-
Keep Your Data Center Skills Sharp
As a data center admin at your company, you'll be expected to accommodate increasingly complex hybrid and multicloud, DevOps, and AI workloads. So, why not take this time to sharpen your data center skills by reading our exclusive DC skills e-guide? Get it here!
-
An Introduction to ABM Scoring
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
-
Light at the End of the Funnel
Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
-
Ransomware Backup Protection Requires a Comprehensive Approach
We've curated the most current and sought-after features from our editorial staff in one, easy-to-digest guide so enterprises like yours have a resource to help them safeguard their backups from ransomware. Simply click claim my guide to access the exclusives inside, including how to operate post-attack and 4 ways to test your recovery plan.
-
What an Actual Marketing Transformation Really Looks Like
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.