This resource is no longer available
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. That’s why creating a marketing activity taxonomy is crucial to every strategy.
Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
- Vendor:
- TechTarget
- Posted:
- Feb 8, 2021
- Published:
- Dec 27, 2019
- Format:
- Type:
- eGuide
