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CRM Research

  • 2015 Guide to Retail Technologies and Strategies

    Sponsored by: IBM

    This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.

  • Study: How to Enable CMOs with Digital Marketing Capabilities

    Sponsored by: IBM

    The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.

  • Case Study: Satisfied Customers Help Grow Auto Glass Business

    Sponsored by: IBM

    This brief case study features Carglass® Belgium and its road to "customer delight". You, too, can analyze service-related issues in a way that increases customer satisfaction while delivering insight to the business quickly and reliably.

  • Deliver the Best Action with Predictive Customer Intelligence

    Sponsored by: IBM

    This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.

  • The New Frontier for Personalized Customer Experience

    Sponsored by: IBM

    It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.

  • Shoppers Disrupted: Retailing Through the Noise

    Sponsored by: IBM

    Savvy technology-enabled customers are demanding what they want, when they want it and how they want it delivered. Access this executive report to understand the full potential of new technologies across the retail space.

  • Report Your Way to a Better Customer Relationship

    Sponsored by: Solarwinds N-able

    In this eBook you will discover why reports with a visual dashboard style graphic can quantify the value delivered to customers, building trust and creating value. Read now to put this strategy to work for your organization and creating lasting powerful customer relationships.

  • A Customer Engagement Strategy for Today's Multi-Channel Marketplace

    Sponsored by: Interactive Intelligence, Inc.

    This resource explains why putting your customers at the heart of your contact center operations is essential in today's multi-channel marketplace. Read on to learn 5 values by which contact centers can begin to deliver next-generation engagement and drive tangible value for the business as a whole.

  • Best Practices for Sales Development: Turning Leads into Opportunities

    Sponsored by: Conversica

    This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.

  • Customer Experience Design: Optimising Systems for More Effective Customer Experience

    Sponsored by: Interactive Intelligence, Inc.

    This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.

  • Case Study: Humana Makes Software Development Customer-Centric

    Sponsored by: Pivotal

    In this exclusive video, you'll discover how your organization can design and build a unique, personalized customer experience. Watch now to learn from Humana's success.

  • Workforce Optimization and the Stellar Customer Experience

    Sponsored by: Interactive Intelligence, Inc.

    Studies show that 57% of your peers can relate improved customer experience to revenue/profit growth. This white paper is designed to help you understand what your customers expect from their experience, so read on and discover how leveraging workforce optimization tools can help deliver a positively memorable event for your audience.

  • 3.5 Billion Chinese Travelers. Just One Ticketing System

    Sponsored by: Pivotal

    Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.

  • How New Technology is Changing the Way Marketing and Sales Interact With Leads

    Sponsored by: Conversica

    In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.

  • When Hot Leads Go Cold: Three Pitfalls to Avoid

    Sponsored by: Conversica

    This resource discusses 3 common pitfalls that render sales reps ineffective in truly engaging customers. Read on to learn what your business needs to do to avoid missing critical sales opportunities due to outdated strategies.

  • How to Choose A Certificate Authority For Safer Web Security

    Sponsored by: GeoTrust, Inc.

    This white paper looks at the role of CAs in web security, including what measures a CA can take to promote trust in its certificates and the criteria to consider when choosing the best CA for the job.

  • Increase E-commerce Conversion Rates with Extended Validation SSl Certificates

    Sponsored by: GeoTrust, Inc.

    Learn how deploying an EV certificate on your eCommerce website can protect against threats, while showing your customers that they can transact with confidence, helping increase your sites conversion rates.

  • Computer Weekly – 21 July 2015: How the internet of things could save the honeybee

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, with bee populations being decimated, we find out how the internet of things could save the honeybee. Amid fears that artificial intelligence could end human innovation, we hear from the experts on AI about the reality. And we examine the challenges of customer service in a multi-channel world. Read the issue now.

  • Salesforce Social Customer Service

    Sponsored by: Salesforce.com

    In today's social world, expectations have changed. Now, more than ever, your customers are turning to social channels for fast and personalized service. Download this free datasheet to learn more.

  • Rethinking Your Approach to Mobile Business

    Sponsored by: Dell, Inc.

    Access this white paper to learn about the IDEA cycle approach to embracing a mobile mindset. Learn how to support the major shifts in customer mindset, and maximize your ROI with enhanced enterprise mobility management.

  • Service Cloud Datasheet

    Sponsored by: Salesforce.com

    Today's customers want faster, more responsive service across every channel, and on any device, and they want it now. Download this free datasheet to gain a quick overview of the main capabilities to help you select the right Service Cloud edition for your business.

  • The City of Elgin: A public sector ROI story

    Sponsored by: Salesforce.com

    The best way to deliver industry-leading customer service is to start with the world's #1 customer service solution. Building on the Salesforce1 Platform affords the type of flexibility that the public sector needs, while also providing an enterprise-grade solution that promotes interdepartmental sharing and greater efficiency and agility.

  • Transform Your Call Center Into a Customer Engagement Center

    Sponsored by: Salesforce.com

    Today's customers expect fast, accurate answers across their channel of choice. To keep up with these expectations, traditional call centers must transform into "customer engagement centers." Download this free datasheet to learn more.

  • Service Cloud: Philips Success Story

    Sponsored by: Salesforce.com

    See how Philips connects sales and operations employees globally, as well as connecting more than 7,000 call-center employees with Service Cloud.

  • Deliver Connected Self-Service

    Sponsored by: Salesforce.com

    Service Communities empower customers to help themselves — and each other — with a next-generation, low-effort self-service experience accessible on any device. Download this free datasheet to learn more.

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