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CRM Research

  • 10 Tips for CRM Data Quality Success

    Sponsored by: Trillium Software

    This e-book highlights how to initiate a data quality project and maintain it over time in support of your ongoing CRM efforts. Uncover 10 tips for CRM data quality success.

  • 7 Requirements For Effective Customer Communication Management

    Sponsored by: Kofax from Lexmark

    You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.

  • Using Analytics to Drive Sales Performance

    Sponsored by: Microsoft

    This comprehensive report provides expert commentary about the pros, cons, and requirements for implementing sales analytics into your organization. Learn the crucial steps to take and the mistakes to avoid with analytics in order to empower sales teams and transform your organization.

  • 5 Ways Wholesale Distributors Can Succeed with the Millennial Generation

    Sponsored by: Infor

    This resource features a checklist of five tactics that can help you prepare your business to succeed with the next generation of customers, partners and employees. Access now and you'll also unlock the details and benefits of each tactic.

  • How to Provide Efficient & Exceptional Service

    Sponsored by: ConnectWise

    In this white paper, learn 8 best practices that can empower your team to deliver exceptional services to your customers, including: treat everything as a ticket, automate service workflows, leverage remote monitoring, and 5 more.

  • The Struggle to Make Multichannel Singular

    Sponsored by: SearchCRM

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

  • The Social Media Guide: Practical Tips to Drive Sales

    Sponsored by: Microsoft

    This white paper is the salesperson's complete guide to social media selling strategies that make a meaningful impact on customers. Discover what it means to be a social seller, best practices to make the sale, and more.

  • Enhance Your Business Analytics Strategy

    Sponsored by: Splunk

    This white paper discusses a business analytics solution that can analyze, visualize, and monitor machine data from any source—applications, mobile devices, etc.—to deliver business insights in real time. Access this resource to learn how this strategy can provide you with insights into business processes, customer experience, and more.

  • How to Balance Conflicting Goals in CRM

    Sponsored by: Microsoft

    This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.

  • Delivering Effective CRM Today: A Look Into New, Dynamic Approaches

    Sponsored by: Microsoft

    This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.

  • Tesco.com Accelerates Development with Customer Analytics

    Sponsored by: Splunk

    This case study describes the customer analytics strategy that allowed Tesco.com to achieve application visibility and development acceleration. Learn how they achieved speedier problem identification and resolution, operational visibility across complex environments, and more.

  • Shazam Uses Real-Time Insight to Drive Improved User Engagement and Revenue

    Sponsored by: Splunk

    Access this case study to discover the strategy that allowed Shazam to use real-time analytics on all of their mobile app data, saving them time and money in addition to providing them with benefits like overall improvements in key metrics, better understanding of campaign effectiveness, and more.

  • UniCredit Delivers Omni-Channel Excellence With Real-Time Operational Insights

    Sponsored by: Splunk

    In this case study you will learn how UniCredit was able to achieve Real-time operational insights, simplified adherence to compliance requirements, proactive incident management, and more to give customers an enhanced online experience.

  • CRM Integration: Boost Customer Retention and Tap into Hidden Opportunities

    Sponsored by: Infor

    The culprit of weak customer retention is an outdated business model that focuses on products and services, not the needs of your loyal fan base. Access this infographic to learn how a better CRM strategy can lead to a higher customer renewal rate.

  • Buyer's Guide: Optimize Your Customer Engagement with CCM

    Sponsored by: Kofax from Lexmark

    A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.

  • Operational Intelligence Supports Online Growth at JohnLewis.com

    Sponsored by: Splunk

    To maintain your reputation, you need a way to detect problems on your website before they damage the customer experience. This was the challenge facing John Lewis Partnership. Learn about the strategy that allowed them to improve troubleshooting, prevent revenue loss, and more.

  • Case Study: How an Insurance Company Took Control of Customer Communication

    Sponsored by: Kofax from Lexmark

    Access this case study to learn how a major insurance company ensured their business agility by introducing a centralized customer communications platform that enabled them to manage both electronic and paper documents from a single point of control.

  • Online domain maturity

    Sponsored by: ComputerWeekly.com

    Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers

  • CCM: Connecting Customers to a Deeper Conversation

    Sponsored by: Kofax from Lexmark

    Customer communications management empowers you to easily engage with customers across multiple delivery channels. Access this helpful resource to learn more about passive and active multi-channeling and to discover the top 3 benefits of each approach.

  • Building Your Brand Around Better Service

    Sponsored by: Plantronics

    In this white paper you will explore the ways customer service centers can make small, incremental changes to deliver service quality that customers now demand. Discover how a shift to a customer-centric model can maintain these gains and help build your brand in the face of growing customer power, expectations, and scrutiny.

  • From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes

    Sponsored by: Radius

    This study by Forrester describes a solution for marketers struggling to draw actionable insight from the data they have: predictive analytics. Access this resource to see how predictive analytics can transform your interaction with the market and enable you to deliver better business outcomes.

  • Bring Your Own Data

    Sponsored by: Qlik

    This resource explores ways to adapt to the transition of bringing in your own external data to foster smarter decision-making. Read now to see examples of how external data can help fulfill your BI needs and to learn about tools that can optimize the results you'll gain with insightful external data.

  • Business Intelligence Teams Need to Change with the Times

    Sponsored by: Qlik

    BI projects are not perceived as living up to increasing expectations. Access this resource provided by Gartner to learn the four steps that BI and analytics teams must follow in order to respond to disruptive changes in the industry.

  • Noise in the Customer Service Center

    Sponsored by: Plantronics

    In this white paper learn why background noises are lowering productivity, increasing stress, and headaches. Discover how you can mitigate the effects of noise in your organization's contact center.

  • Generating Insights at the LOB

    Sponsored by: Qlik

    Access this resource to learn where effective modern analysts work in forward-thinking organizations and what tools these analysts use in order to transform data into line of business insight.

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