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CRM Research

  • Customer Identity Management: Generate Quality Leads with Automated Onboarding

    Sponsored by: Gigya

    Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.

  • NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform

    Sponsored by: Gigya

    This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.

  • Achieving a Single Customer View: The Holy Grail for Marketers

    Sponsored by: Gigya

    This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.

  • Market Overview: Customer Identity and Access Management Solutions

    Sponsored by: Gigya

    How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.

  • Leverage Accurate and Current Customer Data with Social Login

    Sponsored by: Gigya

    To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.

  • Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue

    Sponsored by: Gigya

    This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.

  • The Evolution of Consumer Identity: 5 Biggest Trends

    Sponsored by: Gigya

    This resource reveals the 5 biggest trends currently influencing the customer identity and access management space. Learn how to prepare for upcoming developments regarding traditional usernames and passwords vs biometric authentication, regional data privacy regulations, IoT, and more.

  • Unifying Critical Data to Formulate Customer Insights

    Sponsored by: IBM

    Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.

  • Why Identity is at the Heart of the IoT

    Sponsored by: Gigya

    This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.

  • Social's Shift to Service: Why Customer Service Engagement is the New Marketing

    Sponsored by: Oracle Corporation

    How can your business take advantage of consumer's social usage to provide outstanding service? In this white paper you will discover how an increased social media consciousness can help your organization effectively engage with customers to meet their complex expectations.

  • Super Bowl 50: The Social Story

    Sponsored by: Oracle Corporation

    How can your brand galvanize your campaigns with meaningful messages and unique second screen activations? Click through now to discover the powerful bond between social media and sports that your brand should be leveraging to drive engagement.

  • Enhance Your 360-Degree View of the Customer

    Sponsored by: IBM

    In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.

  • 6 Questions To Ask A Social Platform Vendor Before Signing A Contract

    Sponsored by: Oracle Corporation

    You've probably noticed the abundance of social relationship management tools on the market today. From long-established companies to fresh start-ups, the space is saturated with solutions for pretty much everything. Download this white paper now to learn what social relationship management platform is right for your business.

  • Using Big Data Technologies to Better Understand and Engage Customers

    Sponsored by: IBM

    In this paper, you will discover 5 high-value uses for big data and receive advice on how to exceed customer expectations of service by leveraging big data to produce an enhanced, 360-degree view of your consumers. Read on to turn your big data swell into a wealth of valuable information.

  • The Key is Accessibility: Five Ways to Improve Customer Service

    Sponsored by: Mitel Networks Limited

    Read this white paper to boost your customer service levels by leveraging the mobility of your agents, as well as your customers. Access this paper to discover 5 ways to improve your customer service availability.

  • Turn Social Media Relationships into Closed Sales

    Sponsored by: Microsoft

    The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.

  • Always Be Closing: The ABC's of Sales in the Modern World

    Sponsored by: Microsoft

    What potential closers need are tools, guidance and support to help set them up for success. Access this guide and learn how to provide salespeople with these assets, as well as learn today's buying and selling trends.

  • Better Manage Sales and Your Business Using Cloud Sales Tools

    Sponsored by: Oracle Corporation

    This brief video demonstrates how you can gain insight into sales team performance, pipeline health, opportunities by stage, and more from a cloud-based analytics dashboard.

  • Revolutionizing How Employees Connect to Information

    Sponsored by: Microsoft

    Every day you collect valuable knowledge on how to run your business more effectively and serve customers better. However, knowledge isn't put to optimal use when it isn't easily shared with colleagues who need the information to do their jobs. Is self-service knowledge management something you should consider? Find out who is already benefiting.

  • How to Build a World-Class Sales Organization

    Sponsored by: Microsoft

    75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.

  • Why Your Legacy Call Center's "End-Of-Life" Doesn't Mean the End for You

    Sponsored by: Genesys

    This webcast explores why it's time to replace your existing legacy call center and offers expert tips for doing so. Uncover considerations on delivering an omnichannel experience.

  • Video: Oshkosh Runs Its Business Better with Oracle Sales Cloud

    Sponsored by: Oracle Corporation

    In this brief video, learn how an industrial company leveraged cloud-based sales software to transform selling practices and harmonize business processes. Watch now to see the positive benefits they gained.

  • Adopting a Mature Approach to Sales Performance Management

    Sponsored by: Oracle Corporation

    In this Aberdeen Report, you'll learn how top organizations are implementing a more mature approach to running a successful sales organization. Uncover what leading-edge trends and technologies best-in-class enterprises are leveraging to stay ahead of the competitive curve.

  • Case Study: Analytics for Big Customer Data

    Sponsored by: IBM

    This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.

  • Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers

    Sponsored by: IBM

    This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.

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