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CRM Research

  • The State of Customer Success

    Sponsored by: LogMeIn Rescue

    Customer success is spreading rapidly across the tech industry. No one has been able to perfect it yet, but many have taken the right first steps. Access this white paper to learn about top industry trends affecting customer success, top challenges and capabilities, and more.

  • What's Trending in Retail and Mobile Technology

    Sponsored by: SOTI Inc.

    84% of shoppers surveyed want to see more location-based technology. Access this e-book to learn how in-store mobile technology is shaping the future of retail. Discover the role the Internet of Things will play in future retail and what this means for e-commerce.

  • Build Better Mobile Apps Faster

    Sponsored by: Oracle Corporation UK Ltd

    Mobile developers are going to see an increase in options and complexity in the coming years. This webcast explores the depths of 5 universal mobile needs and explains how developers will need to approach the future of mobility.

  • Develop a Multichannel Strategy that Supports Customer Experience Management

    Sponsored by: BoldChat - LogMeIn

    Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.

  • The Definitive Guide to Lead Generation

    Sponsored by: BlueBox(an IBM company)

    In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes.

  • What to Look for in Marketing Automation Software

    Sponsored by: Marketo

    When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

  • The Definitive Guide to Social Marketing

    Sponsored by: Marketo

    Examine the phenomenon of social media and how it's affecting marketing strategies, CRM, brand engagement, and more. Uncover helpful tips for leveraging social media as a key marketing tool, as well as explore concepts like how to choose the right social media platforms, social media advertising, and more.

  • Jumpstart Your Account-Based Marketing

    Sponsored by: Marketo

    Account-based marketing (ABM) can be an effective approach for your business. But it's important that you lay the foundation for success. Learn important factors in building a successful ABM program and how you can achieve them, like: identifying high-yield target accounts, measuring campaign engagement to help set realistic sales goals, and more.

  • Video, Live Chat Usher in Multichannel Customer Service Challenges

    Sponsored by: BoldChat - LogMeIn

    Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.

  • How Calltech Communications Switched To Dynamic Visual Analytics Technology

    Sponsored by: Qlik

    Calltech Communications, a media management technology company, needed to replace their static reporting with dynamic visual analytics. In this case study, discover how they not only did this successfully, but also enabled their users to synthesize separate data sources, analyze trends within seconds, and more.

  • How Supply Chain Partners can Enhance Analytics by Sharing Data

    Sponsored by: Sage Software

    In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.

  • Is Online Video Chat the Path to a Personalized Customer Experience?

    Sponsored by: BoldChat - LogMeIn

    In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.

  • Reaching New Heights In Omnichannel Customer Service

    Sponsored by: BoldChat - LogMeIn

    Today's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.

  • Macy's Directs Millennial Traffic with API-led Mobile Development

    Sponsored by: TIBCO Software Inc.

    This case study examines how iconic retailer Macy's optimized their mobile app to improve their customer experience. Find out how they increased market share and awareness by creating targeted mobile features for the millennial demographic with an API-led strategy.

  • API and Traffic Management: How Bazaarvoice Drove Brand Engagement

    Sponsored by: TIBCO Software Inc.

    Explore the API-led approach Bazaarvoice implemented, leveraging client side Javascript and mobile apps. Discover how this API grew richer and expanded, leading them to rely on an API management platform to unlock increased scalability, improve customer relationships, create new opportunities for innovation, and more.

  • APIs and Mobile: Creating an Integrated Physical-Digital Consumer Experience

    Sponsored by: TIBCO Software Inc.

    Learn how retailers are leveraging APIs to improve mobile strategies and enhance consumer engagement. Discover how APIs make your digital assets consumable in any sort of app across a variety of platforms, allowing you to improve customer experiences without sacrificing security for sensitive data.

  • Focus: ERP in the cloud

    Sponsored by: ComputerWeekly.com

    In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.

  • Redefine the Partner Experience With New PRM Technology

    Sponsored by: Webinfinity

    Learn to change how you think about partner relationship management (PRM) and start focusing on improving digital experiences across a diverse group of systems and content sources. Inside, discover the big problems facing current PRM programs, and 5 key benefits of new PRM technology.

  • 6 Ways Your EMR is Coming up Short and How a CRM Solution Can Help

    Sponsored by: Microsoft

    Access this infographic to uncover 6 steps to use your CRM tools to boost your EMR system and positively impact the patient and provider experience.

  • CRM and the Future of Healthcare Engagement

    Sponsored by: Microsoft

    While CRM started as a tool for salespeople, CRM tools now play a vital role in healthcare as well. To understand the future of CRM in healthcare, it's important to understand how CRM solutions are being applied. Explore 5 common uses of CRM in healthcare, 4 ways analytics can serve healthcare and business purposes, and more.

  • Empowering Health

    Sponsored by: Microsoft

    Access this e-book to learn about 4 key health IT areas that support the evolution of healthcare, as well as how 5 health organizations are modernizing with cloud-first, mobile-first solutions.

  • 5 Must-Have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

  • WCM's New Role: Targeted Customer Experience

    Sponsored by: Sitecore

    Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

  • Best Practices for Leveraging Online Meeting Technology

    Sponsored by: Cisco Systems, Inc.

    With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.

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